Senior PPC strategy and second opinions. Google Partner with 12 years experience. Advisory-only, no account takeover.
Book a consultationMaybe you’ve already got someone running your Google Ads. Maybe they’re an in-house marketer, maybe it’s an agency. But something feels off. Your spend isn’t converting like it should, or you’re not sure if you’re even asking the right questions. That’s where fractional consulting comes in. You keep your current setup. I come in as a strategic advisor — auditing, recommending, and helping you think through what’s actually working.
You’re not hiring me as your agency. You’re hiring me as a strategist. We might meet monthly, quarterly, or as needed. I don’t run your campaigns day-to-day. I advise. I spot the waste, recommend tests, and help your existing team (or you, if it’s in-house) make better decisions. Pricing is quoted on a call based on scope — whether it’s a one-off review or ongoing monthly strategy sessions.
A lot of PPC practitioners get stuck in tactical day-to-day work and miss the strategy. They’re optimising keywords they should have paused, or bidding on traffic that will never convert. A consultant sees the forest. That’s the gap I fill — especially for teams in Gateshead, Newcastle, and across County Durham who are intelligent but stretched.
A management agency runs your account day-to-day. A consultant advises. You (or your team) keep control and do the implementation. It’s cheaper, but you need to act on the advice.
Yes. Some agencies bring me in to review a client’s account or help their team level up. I’m happy to work alongside your existing provider.
An audit is one-off — I review and give you a report. Consulting is ongoing — I’m available for strategy calls, second opinions, and Q&A over time.
Absolutely. I’m based remote UK-wide. Everything happens over video calls and email.
That’s a red flag. Any good agency should welcome accountability and a second opinion. Your business is your priority, not their ego.
Custom quotes based on scope. Some clients want monthly strategy calls (ongoing fractional). Others want quarterly reviews. Let’s talk about what you actually need on a call.
Let's talk. Book a consultation to discuss your situation, what's working, and where you might be leaving money on the table.
Call 07410 907 104 Book a consultation