PPC Consultant for Newcastle upon Tyne Businesses

You have someone running your ads. Do they challenge what they're doing?

It’s common in County Durham and across the North East for businesses to hire an in-house marketer, a local agency, or a freelancer to manage Google Ads. Often they do solid work. But solid isn’t the same as excellent. A second set of eyes—especially from someone who’s managed £2M+ in direct ad spend over 12 years—can uncover blind spots: keyword structure that’s cost you hundreds, landing page friction that tanks conversion, bid strategies that never got A/B tested, conversion tracking that’s half-broken.

What I bring as your strategic advisor

• Account architecture review — I assess your campaign structure, audience segmentation, and whether keyword grouping makes sense for your business.
• ROAS and margin analysis — I look at your profit per click, not just cost-per-acquisition, so you know if your spend is actually driving profit.
• Competitive audit — I check what your competitors are bidding, their copy angles, and whether your positioning is clear.
• Testing recommendations — I identify high-leverage A/B tests you’re not running and the order in which to run them.
• Quarterly strategy sessions — we discuss market shifts, seasonal changes, new audience opportunities, and prioritise what to test next.

How fractional advisory differs from full management

I’m not taking over day-to-day. Your current person (or team) stays in control. I’m a strategic partner—someone you check in with monthly or quarterly to pressure-test decisions, benchmark performance against peers, and spot opportunities they might miss. Some businesses use me as a sanity check. Others use me as a brainstorm partner for new campaign types. The format is flexible and scales to your needs.

How we'd work together

1. Initial consultationYou brief me on current performance, goals, and any pain points. I review your account externally to get a baseline.
2. Strategic audit + recommendationI send a summary of quick wins, structural issues, and testing roadmap. We discuss on a call.
3. Ongoing advisoryMonthly or quarterly calls (your cadence). You report results, I challenge assumptions and recommend next moves.