Google Ads Audit for Gorleston-on-Sea Businesses

What's actually happening with your Google Ads?

You’re running ads. You’re spending money. But how much of it is actually working? Most business owners I talk to either can’t answer that or they know something’s off but they’re not sure what.

A PPC audit is a diagnostic. I get access to your account—or I work from screenshots—and I trace every pound: where it went, what happened, what came back. Then I tell you what I found and what costs the most to fix.

What the audit covers

• Conversion tracking — is it set up right, or are you blind to what’s actually converting?
• Campaign structure — are you bidding on the right stuff, or wasting money on poor matches?
• Keyword strategy — which searches are gold and which are just expensive noise?
• Audience targeting — are you reaching people you should, or burning money on the wrong people?
• Bid efficiency — are your bids sensible, or are you overpaying for clicks that don’t convert?
• Ad copy and landing pages — is the message clear, or are you confusing people into clicking away?

Fixed scope, transparent process

An audit takes me 4–8 hours depending on account size. I send you a written report with findings, the numbers, and recommendations ranked by impact (fix this first, it’ll save money; then this one; this one is optional).

You’re under no obligation to hire me for ongoing management or implementation. The report is yours. Most clients either implement the recommendations themselves or they decide they’d rather not and that’s fine—they now know what they’re dealing with.

Why Gorleston-on-Sea businesses benefit

Norfolk’s got a lot of businesses that jumped into Google Ads without proper setup. Maybe you hired an agency that vanished. Maybe you did it yourself and now you’re worried. An audit gives you a clear picture: spend, results, what’s actually working, what’s just noise. Then you decide what to do.

How an audit works

1. KickoffYou give me access to your Google Ads account (and optionally Google Analytics / Shopify / your CRM). Or you send screenshots. 30 minutes on the phone to understand your business.
2. Deep diveI work through the account: structure, keywords, performance data, conversion tracking, audience setup, bidding, ads and landing pages.
3. Report & callI send you a written audit (findings, data, recommendations in priority order). We jump on a call to walk through it and answer questions.