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You've got someone, but you're not sure

Maybe an agency is running your ads. Maybe it’s in-house. Maybe it’s someone junior you hired. What you know is: you’re not convinced it’s brilliant. You want a senior opinion without replacing whoever’s there, or without committing to a new full-time hire.

This is where fractional advisory works

I come in as a strategic partner — think of me as your part-time PPC director. I review your account, challenge your strategy, help you spot what’s broken, and coach whoever’s running it. I’m not doing the day-to-day tweaking. You decide what to implement and who implements it.

For ecommerce: I help you think through targeting, ROAS benchmarks, feed strategy, and seasonal planning. For home services: I’ll stress-test your lead quality, bid strategy, and tracking to make sure you’re not wasting money on bad leads.

What fractional consulting covers

Who this fits

You want senior insight without hiring senior full-time. You’ve got budget for Google Ads and you want to make sure it’s going somewhere. You might be in ecommerce or home services. You might be in Gravesend or anywhere — I’m remote.

How fractional works

  1. Initial auditI review your account, conversion data, tracking setup, and competitive landscape. Then we talk strategy.
  2. Roadmap & recommendationsI give you a list of wins: what to prioritise, what to pause, what to build. Quarterly updates keep you on track.
  3. Ongoing check-insMonthly or quarterly — depends on the plan. You decide what to do with my advice.

Pricing from £300/month

Tailored to your setup. Usually runs £300–1000/month depending on account complexity and how often we talk. Call for a quote based on your specific needs. No long contracts.

Frequently asked questions

Do I need to replace whoever's running my ads now?

No. I’m your strategic partner, not their replacement. I’ll coach them, challenge them, help you both get better.

What if they're an agency? Can you audit them?

Yes. I’ll give you an honest assessment of whether they’re actually doing senior work or just maintaining momentum. You’ll know if you should keep them.

How often would we meet?

Depends on the plan. Usually monthly calls plus some async review. We’ll agree on cadence upfront.

Is this just for companies in Gravesend or Kent?

No, I work remote with clients nationwide. Kent just happens to be high-CPC, which makes smart strategy even more valuable.

What if I just want one audit, not ongoing?

See the audits page for that. This is fractional ongoing — you get my strategic input regularly.

Will you tell me if my ads are actually fine?

Yes. Sometimes accounts are run well. If that’s you, I’ll tell you. Not every business needs a consultant — just the ones with real upside to unlock.

Let's talk strategy

Tell me about your current setup, what's working, and where you're stuck. I'll give you honest perspective.

Call 07410 907 104 Book a consultation