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You already have someone running your ads. Maybe you want a second opinion.

Or you’re struggling, metrics don’t add up, or you suspect the person managing your spend doesn’t actually know what they’re doing. That’s where fractional PPC strategy comes in.

What I do (and what I don't)

I don’t want to replace your team. I want to make them better — or tell you if they’re not actually any good.

I offer senior-level strategic advice: reviewing your account, spotting blind spots, testing new angles, and answering the ‘why’ questions. Whether you’re ecommerce, trades, services, or something else, I’ve worked with your vertical before.

Fractional PPC covers things like

Why Basildon's high CPCs matter here

Basildon’s part of the London commuter belt. Your cost-per-click is probably higher than you think. Strategic consulting can find ways to reduce that burden — smarter targeting, better copy, different keywords — things that junior-level operators miss.

How a consultation works

  1. You prepSend me access to your Google Ads account or a detailed overview of your current setup.
  2. I reviewAudit the account, identify patterns, spot what’s working and what’s draining money.
  3. We talkStrategic discussion about what changes matter most for your goals and budget.

Frequently asked questions

How does this differ from full management?

You keep your current setup and team. I advise, you decide what to do with that advice. Full management is hands-on; advisory is strategic coaching.

Is this suitable for someone running their own ads?

Absolutely. If you’re doing it yourself and want to improve, a strategic review can cut wasted spend and double your efficiency.

Do you work with Basildon companies?

Yes, and I understand the local dynamics — high competition, London-adjacent pricing, growing ecommerce and services sectors in Essex.

What if you find serious problems?

I’ll tell you honestly. Then we can discuss whether you want full management, ongoing advisory, or to fix things with your current team.

How much does this cost?

From £300/month is the anchor. Beyond that, it depends on the scope. I quote based on a call to understand your situation.

Can you help with both Google and Microsoft Ads?

Yes. I’m certified on both platforms and know how to position ads across both to maximise reach.

Need honest PPC advice? Let's talk.

Send over details of your current setup, and I'll scope what would actually help.

Call 07410 907 104 Book a consultation