Independent Google Ads consultancy for businesses that already have someone running their ads but want senior oversight, a second opinion, or a sharper strategy. Direct access to 12 years' expertise.
Book a consultationNot every business needs full account management. Maybe you have an in-house team running day-to-day, but no one with deep Google Ads expertise to set strategy. Maybe your agency relationship has drifted and you’re not sure if what they’re doing is right. Maybe you’re a founder who’s been managing your own campaigns and you’ve hit a ceiling.
That’s where I come in. As a freelance PPC consultant, I operate independently — no agency overhead, no conflicting incentives, no junior intermediaries. You get my direct attention and 12 years of experience in Google Ads strategy, not a sales presentation.
Kent’s position in the London commuter belt creates a specific advertising challenge: you’re competing against London-based businesses for the same clicks, often with higher CPCs than you’d see further from the capital. Businesses in East Sussex, Greater London, Surrey, and Essex face similar pressures.
This matters when you’re setting bid strategies, choosing match types, and deciding which search terms are worth fighting for. Generic PPC advice doesn’t account for this — local market knowledge does. I’ve worked across these regions and understand how competition levels and conversion patterns shift across the county.
Some businesses come to me expecting a list of problems. Sometimes the list is short. If your agency is doing a solid job, I’ll say so — and we can focus the conversation on what’s genuinely worth improving rather than manufacturing work to justify a retainer.
I specialise in two areas where Google Ads has the most direct commercial impact: ecommerce and D2C brands, and home services and trades. Kent has a strong concentration of both — from online retailers based in the county to tradespeople competing hard for local search clicks.
Across both niches, I’ve managed over £2M in ad spend directly and built strategy for Growth PPC, which has handled over £20M at scale. That’s the depth of experience you’re accessing when you work with me — not a generalist account manager, but someone who has seen the full range of what works and what doesn’t in these specific markets.
Pricing starts from £300/month — for a tailored quote based on what you actually need, book a call.
An agency typically takes on full management of your campaigns with a team behind them. A consultant works alongside your existing setup — advising, reviewing, training, or directing strategy without necessarily running the day-to-day. I can do both, but consultancy is the right fit when you already have execution capability and need strategic depth.
Yes — a second opinion is one of the most common reasons people come to me. I’ll give you an independent view of their work without any agenda. If they’re doing a good job, I’ll tell you that too.
Frequently. I work well as a fractional PPC Director — providing strategic input and senior oversight for teams that have the resource to execute but not the experience to set direction confidently.
Not at all. The Google Ads strategy I’d develop for you is informed by where your customers are, not where you’re based. I work with UK-wide and international campaigns as well as hyper-local ones.
Pricing starts from £300/month. The right structure depends on what you need — book a call and I’ll give you a clear quote based on your actual situation.
Yes — I’m Google Partner and Microsoft Ads certified, with 12 years in Google Ads and over £2M managed directly.
Whether you want a second opinion, ongoing strategic input, or help getting more from your in-house team — book a consultation and we'll work out exactly what you need.
Call 07410 907 104 Book a consultation