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When to call a consultant

Your account manager is smart, but you’re not sure they’re pushing hard enough. Or you’ve hired an in-house person and want senior-level oversight. Or you run a small team and need strategic advice without the full-time bill. I come in as your fractional senior — part strategist, part quality control, part second pair of eyes.

What I'll review

The honest part

Sometimes I’ll tell you your current strategy is solid and there’s nothing to fix. Other times I’ll find waste — broad targeting, bad keywords, landing page mismatches. I’ll also tell you when your ads are fine and the problem is your product, pricing, or website. That honesty is what you’re paying for.

Built on 12 years and £2M+ in ad spend

I’ve run Google Ads accounts from £300/month to £50,000+/month. I’ve seen every mistake and every opportunity. I bring that experience to your account, whether you’re in Haverfordwest or anywhere else in the UK.

How fractional strategy works

  1. Deep audit (week 1)I review your account, competitors, tracking, landing pages
  2. Strategic brief (week 2)I write your action plan: what to build, what to pause, what to test
  3. Ongoing oversight (monthly or ad-hoc)You run the account; I check in, approve major changes, spot problems

Frequently asked questions

How much does Google Ads consulting cost?

Fractional strategy starts from £300/month. But it depends on depth and frequency. Book a call to discuss what you need and I’ll quote you.

Do I have to keep using my current agency or person?

That’s up to you. I work with your existing person or agency if you want oversight. Or I can work solo. Whatever makes sense.

What if they don't like that I'm bringing someone in?

Honest answer: if they panic at the thought of a senior strategist reviewing their work, that’s a red flag. Strong teams welcome quality control.

Can you help if we're based in Haverfordwest but sell nationally?

Absolutely. Local location doesn’t change the strategy — national targeting, ecommerce campaigns, and franchise models are all in my wheelhouse.

What's included in the 'monthly' rate?

Book a call and we’ll define it. Typically: one account review, strategic advice, spot checks on performance, email support. Dial it up or down based on what you need.

Do you also do tactical PPC audits?

Yes. If you want a one-off deep dive and diagnostic — ‘what’s broken in my account?’ — that’s a separate service. Book a consultation to discuss.

Need a second opinion on your Google Ads?

Book a consultation. I'll ask questions about your current strategy, your goals, and your frustrations. Then I'll tell you whether I can help and what it looks like.

Call 07410 907 104 Book a consultation