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What a PPC audit finds

You’re spending on Google Ads but unsure if it’s working. Maybe the conversion tracking is broken, or your keywords are too broad, or your landing page doesn’t match your ads. An audit cuts through the noise. I’ll review your account end-to-end and write a specific, actionable report: here’s what’s broken, here’s what to fix, here’s the priority order.

Audit scope

No pressure, no obligation

You get a report. If you want to act on it, hire me or work with someone else — either way you’re better off. If you want my help implementing the recommendations, that’s a separate conversation. I’m not here to sell you something; I’m here to tell you what’s actually wrong.

Who needs an audit

You’ve been running ads for a while but results feel flat. You switched account managers and want to know if the new person’s strategy makes sense. You’re in Haverfordwest, Carmarthen, Fishguard, or anywhere in Wales and you want expert eyes on your campaigns before you spend more. This is the move.

Audit process

  1. Share access (1 hour)You give me read-only access to your Google Ads account
  2. Deep review (3–5 days)I analyse campaigns, tracking, landing pages, search terms
  3. Report & call (1 hour)I send a written audit report, then walk through findings and priorities

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. Small accounts start around £500–£1,000. Larger accounts (£20k+/month spend) are more involved. Book a call and I’ll quote you.

What if the audit reveals I need major changes?

Then you know. The report will be prioritised — fix the critical stuff first, then optimise. But you’re not obligated to hire me; the report is yours to act on.

Can you do a partial audit — just tracking, or just keywords?

Yes. Full audits are thorough, but if you want to focus on one area (e.g. ‘is my conversion tracking correct?’), that’s a smaller engagement. Let’s discuss on a call.

How long does an audit take?

Typically 1–2 weeks from access to report. I’ll give you an exact timeline once we’ve scoped it.

Do you audit accounts outside Haverfordwest?

Yes. I work UK-wide, fully remote. Whether you’re in Wales, the Midlands, or down south, the audit is the same. Geography doesn’t matter; the account does.

What if I don't have Google Ads right now — just want to know if it's right for me?

That’s a strategy consultation, not an audit. Book a call and we’ll talk about your business, market, and whether Google Ads makes sense. No charge for the conversation.

Ready to audit your Google Ads?

Request a quote. Tell me roughly your monthly ad spend and what you're most concerned about. I'll scope the audit and give you a price.

Call 07410 907 104 Request a PPC audit