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You've got ads. You need a second pair of eyes.

Many businesses run Google Ads in-house or with an agency, but nobody really understands them. Bids are arbitrary. Ad copy feels stale. Conversion tracking is half-broken. You suspect you’re wasting money but don’t know where. That’s where strategic consulting comes in. I’m Stevie Morris, 12 years in Google Ads, and I spend most of my time fixing inherited ad disasters. I work as a fractional strategist: you tell me what you’re confused about, I give you clear, actionable answers. We can move to ongoing management if you want, but you don’t have to.

Consulting paths

Why fractional?

Not every business needs a full-time ads person or a dedicated agency. Sometimes you just need someone who knows the platform deeply, can spot the landmine before you step on it, and isn’t wedded to the campaigns that already exist. Fractional consulting means you get senior expertise without the overhead. Ideal for business leaders or marketing teams who want confidence, not abdication.

No vague answers. No handwaving.

I don’t do “you should probably test that” or “let me look at your dashboards and send you a report.” Consulting calls are structured: we define the problem first, then solve it together. You walk away with a decision or a clear next step.

A typical engagement

  1. Call 1: DiscoveryYou brief me on your ads, your business, your goal, and what you’re unsure about. I ask clarifying questions.
  2. Between calls: AnalysisI audit your account, review your offer and landing pages, spot the patterns you’ve missed.
  3. Call 2: RecommendationsI walk you through findings, give you a prioritised list of fixes, and answer your questions. You decide what to implement.

Pricing: Quote on a call

Consulting fees depend on scope. A single 2-hour strategy session might be one price; a monthly retainer is another. The anchor: ongoing management is from £300/month for ad spend up to £3,000/month. Consulting sits elsewhere on that spectrum. Book a call, we’ll talk about your need, and I’ll give you a fixed quote. No surprises, no timesheets.

Frequently asked questions

I have an agency managing my ads. Can you work alongside them?

Yes. Some clients use me as a fractional strategist who reviews the agency’s work monthly and keeps them honest. Others use me to train an internal team. Some switch to me entirely. We figure it out in the first call.

What if I need hands-on management, not just advice?

Then we move to the done-for-you model. Same philosophy, different engagement. Start with consulting, upgrade to ongoing management anytime.

How long are engagements?

Flexible. One-off audits (2–4 weeks), ongoing monthly retainers, quarterly checkpoints. No lock-in. Pay for what you need, pause or stop anytime.

I'm in Haywards Heath. Do you work locally?

I’m remote, but yes, I work with Haywards Heath and Brighton and Hove businesses constantly. I know the local market dynamics, competitor landscape, and audience behaviour in your area.

What's the difference between consulting and an audit?

An audit is diagnostic: here’s what’s broken and why. Consulting is strategy: here’s what to do about it and why. Audits are one-off and structured; consulting is ongoing and collaborative.

How do I know if I need strategy help?

Ask yourself: Do I know why I bid what I bid? Can I justify my audience targeting? Would I change anything if I understood the data better? If you answer no, strategy help will pay for itself in the first month.

Get clarity on your Google Ads

If you're running Google Ads in Haywards Heath or the South East, and you're uncertain about the strategy, not the execution, let's have a conversation. We'll spend 20 minutes scoping your need, and I'll quote you a fix. No pressure to commit to ongoing management. Just straight advice.

Call 07410 907 104 Book a consultation