PPC Consultant for Lewes Businesses

When you need a senior voice

You have someone running your ads. But you’re not sure if they’re optimizing for the right goal, or if they’re missing something. Or you’re managing it yourself and hitting a ceiling. That’s where I come in. I offer fractional senior leadership: audit your strategy, challenge assumptions, test new audiences, rebuild your tracking, or take the wheel for a few months while your team scales or changes. Pricing starts from £300/month for ongoing advisory; tactical engagements are quoted case-by-case on a call.

Common reasons to call

• Cost per conversion is creeping up — audience erosion, bid strategy drift, or creative fatigue. We’ll diagnose and fix.
• You’re maxed out on budget — but growth is capped. We’ll restructure for efficiency or test new audiences.
• Tracking is messy — you’re not sure what’s actually converting. We’ll rebuild it, properly.
• You just hired a new manager — but you want senior oversight during the handover.
• You’re about to scale spend — and you want strategy review before burning budget.

What fractional looks like

Weekly or fortnightly calls. You share account access. I review performance, comment on strategy, test changes, and flag risks. I don’t take over day-to-day — your team stays operational — but I ensure the strategy stays sharp. It’s like having a CFO on retainer, but for your ad spend.

The audit process

1. 1. Free initial callYou walk me through your ads, your goals, your tracking. 30 mins. I spot the biggest lever.
2. 2. Detailed auditI review campaign structure, keywords, audiences, conversion tracking, creative performance, competitor landscape.
3. 3. RoadmapClear prioritized recommendations. What to fix first, what to test, what to kill. Quoted price for ongoing support.