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When you need a second opinion

You’ve got someone managing your ads—maybe in-house, maybe an agency. But something feels off: ROI isn’t what it should be, you’re unsure if the strategy is sound, or you want confidence that money isn’t being wasted.

That’s where fractional consulting lives. I’ll review your account structure, bidding strategy, and targeting. If changes are needed, I’ll outline them. If everything’s solid, I’ll say so. Either way, you’ve got clarity and a senior voice backing your decisions.

What fractional consulting covers

How fractional consulting works

  1. Kickoff callYou describe the current situation—what’s working, what concerns you, what success looks like. I ask questions and take notes.
  2. Account diveI review your Google Ads account, conversion tracking, and landing pages. I check competitor landscape and industry benchmarks.
  3. Recommendations and handoffWe meet again. I present findings, prioritise changes, and outline next steps. You (or your team) execute. I’m available for follow-up questions.

For teams that need direction

Maybe you have an in-house marketer running ads but want senior strategy oversight. Maybe you’re between agencies. Maybe you need someone to sanity-check big decisions. Fractional consulting is remote, flexible, and doesn’t require a long commitment. I’ve done this work across ecommerce, local trades, and services—Shoreham-by-Sea businesses and beyond.

Honest feedback first

I won’t butter up your current setup to win a contract. If your strategy is sound and your team is executing well, I’ll tell you. My job is to improve your ROI, not to convince you that you need me.

Frequently asked questions

What's the difference between fractional consulting and ongoing management?

Fractional consulting = strategic review, roadmap, recommendations. You or your team execute. Ongoing management = I run the account hands-on. Fractional is cheaper and works well if you have bandwidth to implement changes.

Do you charge by the hour?

We can. Pricing varies by scope. I typically quote projects based on complexity—audits, strategic reviews, and monthly fractional retainers all start from £300/month (or hourly rates for specific consulting). Let’s discuss your needs on a call.

Can you work with my current agency or manager?

Absolutely. I’ve done transition work before. I’ll collaborate with whoever’s currently running ads and hand off a clear roadmap.

How often do we meet?

Depends on the engagement. A one-off audit might be two calls. A fractional retainer could be weekly or monthly. We’ll set a cadence that fits your needs.

Is this suitable for a small business in Shoreham-by-Sea or Worthing?

Yes. Fractional consulting is ideal for small-to-medium businesses that want senior strategy without the cost of full-time management. Whether you’re local or nationwide, we can help.

What if I want to move to full management later?

We can transition seamlessly. Fractional consulting often uncovers needs that justify ongoing management. If that happens, we’ll talk about it openly.

Get a senior second opinion on your Google Ads

Tell us about your current situation: what's working, what isn't, and what you want to fix. We'll discuss scope and pricing on a call—no pressure, no sales pitch.

Call 07410 907 104 Book a consultation