PPC Consultant for Horsham Businesses

Not all Google Ads help is hands-on management.

Some Horsham businesses already have someone running ads — but they’re unsure if it’s working. Some know it’s broken but don’t know how to fix it. Some want senior strategy without handing off entirely to an agency. That’s where fractional strategy and advisory comes in.

I work with your team, or independently, to diagnose problems, build strategy, and advise on execution. 12 years running Google Ads. £2M+ direct spend managed. Google Partner certified. I’ve seen every mistake in the book, and I know how to fix them.

What I offer

• Full audit — deep dive into your account, identify wasted spend, broken tracking, poor structure
• Strategy sessions — workshop your goals, your market, your budget; build a roadmap for the next quarter or year
• Ongoing advisory — monthly calls, real-time slack support, directional input as things change and competitors move
• Training — teach your team how to read the data, make decisions, run experiments, and optimise independently

Fractional means flexible and cost-effective.

You’re not hiring me full-time. You’re booking strategy hours as you need them. One-off audit. Monthly advisory calls. Quarterly reviews. You decide the shape and cadence. Pricing starts from £300/month as an anchor, but real projects usually have tailored quotes based on scope. If you need 2 hours a month, that’s different from 20. We’ll talk through it on a call and land on something fair.

How advisory engagement works

1. Consultation callYou tell me what’s happening in your account and your business. I ask hard questions. No BS. I’ll tell you straight if I can help or if this needs a different kind of expertise.
2. Scope agreementWe agree on what you need (audit, monthly calls, one-off strategy, training, ongoing oversight). Pricing is based on real scope, not guesswork or templates.
3. Work and adviseRegular touchpoints — calls, slack, docs, spreadsheets. You stay in full control; I help you make smarter decisions and spot problems early.

Common scenarios

Home services businesses in Horsham often use advisory — they have a local VA managing day-to-day execution, and I review quarterly to keep strategy aligned. Ecommerce clients might book monthly 1-hour calls to stress-test their strategy and catch seasonal opportunities. Some book a single audit to baseline their account before hiring management. There’s no template — I work to your situation.