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Fractional PPC expertise, when you need it

Not all businesses need full-time account management. Some already have someone running ads — but they want a senior opinion to make sure it’s right. Others are thinking about starting ads and want guidance without hiring an agency.

That’s where fractional consulting fits. I’ll review your setup, diagnose problems, recommend fixes, and coach you or your team through implementation.

Typical consulting projects

Why it's useful

Most PPC advice is garbage because the advisor has no skin in the game. They’ll sell you tactics. I’ll tell you whether Google Ads is even right for your business, and if it is, how to structure it for your niche.

What to expect

A consultation usually means a call or two, me asking hard questions about your business model, reviewing your current setup (if you have one), and delivering a written plan with specific actions.

I charge from £300/month for ongoing advisory, or we can price a one-off project based on scope. Either way, no jargon, no fluff. You’ll get honest feedback.

How a typical project works

  1. Initial consultationTell me about your business, goals, budget, and where you’re stuck. I ask questions to understand what’s really happening.
  2. Review and analysisIf you have existing ads, I audit them. I look at keywords, ad copy, landing pages, tracking, bid strategy, competitor moves.
  3. RecommendationsI deliver a written strategy — specific actions ranked by impact, timeline, and effort.
  4. Optional: Implementation supportIf you want help executing the plan, we can set up ongoing advisory to coach you through it.

Frequently asked questions

Is this for businesses in Honiton only?

No. I work remote across the UK. I’ve consulted for businesses in Honiton, Sidmouth, Axminster, and everywhere else. Location doesn’t matter.

Do I need to be a Google Ads expert to work with you?

No. You just need to care about the results. I’ll explain everything clearly without the jargon.

What if I only have one question?

One question is fine. We can do a quick call to cover it. Pricing depends on scope — call me on 07410 907 104 or book a consultation to discuss.

Can you help with search, shopping, or display campaigns?

Yes. I specialise in ecommerce and home services, so I’m strongest there. But I’ll advise on any Google Ads channel if it fits your business.

How is this different from hiring an agency?

An agency does the work for you. I advise, coach, and sometimes help execute. It’s more hands-on from your end, but cheaper and usually smarter because you stay in control.

What if I want ongoing help, not just advice?

We can set that up. That’s management (see the PPC agency page), priced from £300/month.

Need a senior PPC opinion?

Let's talk through your situation. No pressure, no hard sell.

Call 07410 907 104 Book a consultation