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Why smart Budleigh Salterton businesses get a second opinion

You’ve got ads running. Maybe they’re doing okay. Maybe they’re not, and you’re not sure why. Or maybe you just want a senior strategist to sense-check your approach before you commit budget. I offer fractional PPC oversight — the same strategic eye I’d bring to a full account, focused on the decisions that matter most.

What strategic advisory looks like

You don't need a new agency. You need someone smarter in the room.

I work alongside whoever’s running your ads now. If your current setup is solid, I’ll tell you. If it’s leaking money, I’ll show you where and how to fix it.

When advisory makes sense

You’re a fractional CTO, you’re outsourcing — why shouldn’t PPC work the same way? Hire a senior strategist part-time instead of paying for a full-time employee or committing to an agency’s minimum spend. I work flexibly: quarterly strategy calls, monthly deep-dives, or as-needed problem-solving. You get 12 years of hands-on Google Ads experience without the overhead.

How advisory engagement starts

  1. Initial consultationWe’ll discuss your current setup, your goals, and what you want from advisory — whether that’s quarterly check-ins or monthly strategy sessions.
  2. First deep auditI’ll review your live account and give you a frank assessment of what’s working, what’s wasted, and what needs fixing.
  3. Agreed cadence and focusWe agree on how often we talk, what decisions we’ll focus on, and how you’ll action my recommendations.

Pricing for advisory

Pricing is tailored to your needs — quarterly calls are different from monthly strategic partnerships. Get in touch, and we’ll quote based on the scope and cadence you need. Starting reference point is our standard from £300/month anchor, but advisory packages often sit above that depending on depth and frequency.

Frequently asked questions

Will I have to move my account away from my current agency?

No. I work with your existing setup, your existing agency, or your in-house person. I’m a second opinion, not a replacement. You keep full control.

What if my current agency takes my advice badly?

That’s between you and them. I’ll give you the strategy insight; you decide how to use it. Some agencies are fine with a senior advisor sense-checking their work; others aren’t. I won’t stir up politics — I’ll just be honest.

Can you help with Budleigh Salterton-specific targeting?

Yes. If your service area is Budleigh Salterton, Exmouth, and surrounding Devon towns, I’ll review your geo-targeting, local extensions, and audience setup. I’ve optimised local campaigns across the UK.

How often would we meet?

That’s your call. Some clients want monthly strategy calls; others prefer quarterly deep-dives with ad-hoc chats in between. We’ll agree on what works for your business and budget.

Will you help me evaluate a new agency or tool?

Absolutely. If you’re considering a different agency, platform, or approach, bring me in. I’ll give you my honest assessment of whether it’s worth the switch.

What makes your strategic advice different from a full-service agency?

I’m not trying to make money on your ad spend. I’m not trying to lock you into a long-term contract. I’m here to make your Google Ads smarter. That’s it.

Want a senior PPC strategist without the agency overhead?

A 30-minute consultation costs nothing. We'll review what you're doing now and talk through what advisory could look like for your business.

Call 07410 907 104 Book a consultation