Already running ads but want a second opinion? I audit campaigns, fix tracking, and coach your team. No handholding—just honest counsel. From £300/month.
Book a consultationRunning ads in-house or with someone less experienced? I come in to fix blind spots, coach your team, and give you the strategy a 12-year specialist would bring. I’m not here to take over—I’m here to make your current setup smarter.
If your current setup is fine, I’ll say so. If there’s waste, I’ll flag it. That’s the point of bringing in a senior perspective—honest diagnosis, not upselling services.
Most of my work is in these niches. Ecommerce margins, customer acquisition costs, and repeat purchase dynamics are different from B2B. Home services (trades, contractors, installers) have their own bidding patterns and seasonality. I know both inside out.
Maybe you have an ads person but want senior oversight. Maybe you run it yourself and want feedback quarterly. Maybe you just want someone on speed-dial when bids go weird. That’s what fractional strategy is for.
An audit is one-off: I review your account and give you a report with recommendations. Fractional consulting is ongoing—monthly calls, ongoing troubleshooting, and active coaching of your team or agency. Price for ongoing is from £300/month; audit quotes come after a call.
Yes, for a proper audit. I’ll review keywords, bids, audiences, assets, tracking setup, and Google Analytics. I won’t change anything without your go-ahead.
Absolutely. I’ve worked with clients in Cullompton and Devon who wanted a senior second opinion on their existing agency’s work. I’ll be honest about whether they’re doing well or if there are gaps.
Typically monthly is best for fractional work. If your account is stable, we might dial back to quarterly. If you’re testing heavily or scaling spend, weekly is better.
Fractional consulting assumes you have *some* baseline (an account, a person running it, or at least familiarity). If you’re starting from zero, full management or an intensive strategy session is a better fit.
Yes. I work remote across the UK, including businesses in Cullompton, Honiton, Exeter, Crediton, and the wider Devon area. I focus on home services and ecommerce, the sectors where PPC delivers strongest ROI.
Book a consultation. We'll discuss your current setup, what's working, and where the gaps are. No pitch—just candid counsel.
Call 07410 907 104 Book a consultation