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Not an agency. A consultant.

I work with businesses who have someone already running ads but need strategic direction, a second opinion, or help scaling. Or those who want to understand Google Ads properly before committing to full management.

What I advise on

Google Ads strategy for ecommerce and home services. That means helping you understand which campaigns actually drive revenue, where your bid strategy should be, when to scale, when to pause, and whether your tracking is telling you the truth.

I’ve managed £2M+ in direct spend. I know what works and what doesn’t. And I’m honest — if your ads are fine as they are, I’ll tell you.

Typical projects

How consulting works

We start with a call. You tell me what you’re stuck on — whether it’s “my agency isn’t giving me transparency”, “I don’t know if we’re scaling right”, or “I want to test a new market”. I’ll give you honest advice, a plan, and help you execute it.

Pricing is tailored to scope — we quote after the call, not before.

The consulting process

  1. Consultation call30 minutes. You outline the challenge, I ask questions to understand your situation.
  2. ProposalI quote based on scope — whether it’s 5 hours or 20, one-off or ongoing fractional.
  3. DeliveryStrategy document, call reviews, implementation support as needed.
  4. HandoffYou or your team execute; I’m available for questions.

Why work with a consultant instead of an agency?

Agencies are great if you want them to run everything. Consultants are great if you want to stay in control, understand what’s happening, and get expert guidance without paying for junior-level execution. You’re also not locked in — if you only need 10 hours of advice, that’s fine.

Frequently asked questions

How is this different from a one-off audit?

An audit is diagnostic — here’s what’s broken. Consulting is advisory — here’s the strategy and how to fix it, plus support as you execute.

Do you work with in-house PPC teams?

Yes. Often that’s fractional oversight — 5–10 hours per month reviewing their work, flagging issues, approving major changes.

What's the pricing anchor for consulting?

From £300/month if it’s ongoing fractional work. For one-off projects, pricing is quoted after the call based on scope.

Can I hire you just for one specific problem?

Absolutely. Whether it’s “audit this campaign” or “help me decide if we should scale spend”, one-off projects are fine.

Do you have references in Staffordshire or nearby?

I work across the North West and Midlands, remote. I can connect you with past clients from Kidsgrove, Congleton, Alsager, and beyond on request.

What if I need full management later?

If consulting turns into “we need ongoing management”, we can transition to that model at the same £300/month+ rate.

Need expert strategy?

Book a consultation call. Outline your challenge, and we'll discuss whether consulting is the right fit.

Call 07410 907 104 Book a consultation