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The second-opinion advantage

Every business with Google Ads eventually hits a question only senior eyes can answer: Are we bidding right? Is our conversion tracking lies? Should we expand into a new campaign? We field these calls constantly — they’re our bread and butter.

You have a good team. We make them sharper.

Consultancy isn’t hand-holding. It’s honest feedback from someone who’s reviewed thousands of accounts. We spot the blind spots — the structural problems, the missed opportunities, the setup debt that snowballs quietly — and give you the roadmap to fix them.

Fractional consulting covers

Real experience. Real constraints.

We’ve managed £2M+ in direct ad spend for ecommerce and home services clients. That means we’ve lived the pain points: inventory constraints, seasonal demand swings, margin pressure, and tracking chaos. We don’t just theorise — we’ve optimised through it.

How fractional consulting works

  1. Initial audit (1–2 weeks)We review your account end-to-end, interview your team, and produce a written findings report with no sugarcoating.
  2. Strategy session (week 3)Walk through findings together, prioritise 3–5 moves, and align on timeline and ownership.
  3. Ongoing check-ins (monthly or quarterly)Stay in touch. Answer questions. Review major decisions before they happen. Keep the account sharp.

Pricing: from £300/month for ongoing advisory

Fractional consulting starts from £300/month for quarterly strategy calls and on-demand phone access. Need more hands-on involvement — monthly deep-dives, team training, or active campaign planning? We’ll quote based on scope. No contracts, and you’re free to scale up or down.

Frequently asked questions

Won't this create friction with our existing ad manager or agency?

Not if they’re good. We’re a second opinion, not a takeover. Good partners welcome honest feedback — it makes their job easier. If there’s tension, that’s a signal worth examining. Sandbach businesses deserve clarity on performance.

What's the difference between this and a full management contract?

Simple: you own the account and run the day-to-day. We advise. You make the calls. If you want us to handle everything, the full PPC Agency service is better fit.

Can you train my team on Google Ads strategy?

Yes. We run hands-on workshops covering bid management, audience layering, seasonal planning, and creative testing. Typically 2–3 half-day sessions. Cost quoted per scope.

How often should we meet?

Depends on your needs. If you’re scaling fast or launching a new product, monthly. If you’re steady-state, quarterly is fine. Sandbach clients vary — we tailor the cadence to your chaos level.

Do you charge for ad spend reviews or just strategy?

Just strategy and our time. You pay Google directly — we don’t touch your media budget. If we spot paid search waste, we flag it, but that’s part of the audit.

What if we want to switch to full management later?

Easy. If consulting reveals the account needs a rebuild or you’d rather hand it off, we can take it over. The relationship just upgrades. No awkwardness.

Get honest feedback on your Google Ads strategy

Book a consultation to discuss your account, challenges, and goals. We'll scope the right level of fractional support and give you a clear quote.

Call 07410 907 104 Book a consultation