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When You Need a Second Opinion

Not everyone wants full management. Maybe you prefer hands-on control. Maybe your agency won’t explain their decisions. Maybe you just need someone to look at what’s happening and tell you if it’s working.

That’s where I come in. I’ve spent 12 years looking at Google Ads accounts — thousands of them. I see patterns. I spot waste. I know what good looks like, and I know how to tell you honestly what’s wrong.

The Honest Version

Some consultants will sell you a strategy you don’t need. I won’t. If your campaigns are running well, I’ll tell you. If they’re not, I’ll tell you exactly why and what to fix.

What I Help With

Who Uses a Consultant Model

You’ll typically work with me if you’re: managing your own campaigns and want expert guidance; working with an agency but want independent verification; scaling a successful campaign and need tactical support; or testing a channel before committing to full management. Think of it as having a senior strategist on call, not a day-job manager.

How a Consultation Typically Works

  1. Initial CallTell me what you’re trying to achieve, what you’ve tried, and what’s working or not working.
  2. Deep AuditI review your account, ads, landing pages, tracking, and competitive landscape.
  3. Strategy SessionWe walk through findings. I tell you what’s broken, what’s working, and exactly what to fix. I’ll prioritise by impact.
  4. Ongoing SupportYou implement. I’m available for questions, follow-up audits, or tactical support on new initiatives.

Pricing: What You Pay

Frequently asked questions

Is this for people managing their own ads?

Yes, primarily. But I also work with people who use an agency and want a second opinion. Both are common.

What's the difference between consultant and full management?

Consultant: you implement the strategy, or your agency does. I advise and check progress. Management: I do the weekly optimisation, you get results. Different commitment levels.

Can I ask questions between consulting sessions?

Yes, within reason. The £300/month base covers ongoing support, not unlimited email. If it becomes full-time work, we upgrade to management.

Do you work with agencies in Crewe and Cheshire?

I can, but it’s rare. Most agencies don’t want external review. If you’re an agency wanting second-opinion work, we can discuss it.

How long does an audit take?

Depends on account size. A small account (under £1,000/month spend) is 2-3 hours. Larger accounts take longer. I quote specific scope before starting.

What if I need hands-on management later?

We can transition to full management. The work I’ve already done — the strategy, the foundation — stays valuable. We just add weekly optimisation on top.

Let's Start With a Conversation

Tell me about your Google Ads situation. How long have you been running campaigns? What's working? What's frustrating you? We'll talk through whether consulting, auditing, or full management makes sense.

Call 07410 907 104 Book a consultation