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You've Got Someone Running Ads. Is It Right?

Maybe you’ve hired an agency, or you’re running campaigns yourself. But you’re wondering: are we targeting the right audiences? Are we wasting money? Is there a better approach?

That’s where I come in. I’m a fractional consultant — I work alongside your existing setup, review your strategy, spot the gaps, and give you actionable advice. No takeover, no drama. Just a senior second opinion from someone with 12 years in Google Ads.

What Fractional Consulting Looks Like

Why Not Just Go Full-Service?

Because you might already have someone competent. Maybe you want to learn, or you’re testing with an agency but want professional oversight, or you’ve got limited budget and just need strategic guidance. I work in all three scenarios. Or, if we discover your current setup is broken, we can always transition to full management.

How This Actually Works

We start with a consultation call where you show me your account, your goals, and what you’re worried about. From there, I’ll quote you a tailored package — could be £300/month for monthly strategy calls, could be a bespoke audit, depends on what you need. We’ll agree on scope and get started.

Who Needs This

Business owners in Middlewich or anywhere who’ve got Google Ads running but aren’t confident it’s optimised. Home service businesses trying to scale on a budget. Ecommerce brands who want expert oversight without giving up control. If you’re serious about ads but want a reality check from someone who’s done it at scale, let’s talk.

Getting Started

  1. Consultation callYou show me your account (screenshots or screen share). We discuss your goals, concerns, and what’s not working.
  2. ProposalBased on what I see, I’ll suggest a consulting package — ongoing monthly strategy, a one-off audit, or something custom.
  3. ExecutionWe work together on your terms, advising and supporting without taking over daily management.

Frequently asked questions

Can you work with my current agency at the same time?

Yes, usually. I’m not coming in to replace them — I’m a second opinion. That said, if I find serious issues with their work, I’ll tell you honestly and we can decide next steps together.

What if I'm running ads myself and just need guidance?

Perfect fit. I can review your setup monthly, help you optimise, mentor you on strategy. You keep the hands-on control; I provide the expertise.

How is this priced?

Typically from £300/month for monthly strategy sessions, but it depends on what you need. A deep audit might be a different structure. We’ll quote after our call.

Do I need to share my Google Ads login?

Not necessarily. You can show me screenshots, screen share, or give me view-only access. We’ll keep it simple and secure.

Will you work with someone in Middlewich or Greater Manchester?

Yes. Time zone doesn’t matter for consulting — we can work wherever you are. Local context helps, but strategy works across the UK and beyond.

Get Expert Eyes on Your Google Ads

Unsure if you're optimising right? Let's talk through your setup, your goals, and what needs to change. No pressure to switch — just honest feedback.

Call 07410 907 104 Book a consultation