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Your in-house team, without hiring one

You’ve got someone running your Google Ads—maybe an in-house person, maybe an agency managing it lazily. But you’re not sure if they’re doing it right. Maybe conversions are flat. Maybe they’re wasting budget on the wrong keywords. Or maybe it’s working, but you want to know if you could be doing better. That’s where I come in. As a fractional consultant, I give you senior strategy without the full-time cost.

Consulting angles

No BS, honest assessment

Sometimes your ads are fine and don’t need overhauling. Sometimes they need a full rebuild. Sometimes you need to pause and rethink your offer. I’ll tell you which one you are—and why.

Fits well with existing ad management

Maybe you have an agency but they’re not responsive. Maybe you have an in-house person but they’ve never run ads before. Either way, you get a senior perspective without replacing your setup. You stay in control; I advise from the side.

How fractional consulting works

  1. Initial audit call (60 mins, paid or free depending on scope)You send me access to your Google Ads account. I review the setup, performance, tracking, and strategy. We talk through what I found.
  2. Recommendation & roadmapI give you a written plan of what to fix and why. Usually 3–5 high-impact opportunities.
  3. Ongoing (your choice)Monthly check-ins, quarterly deep dives, or just ‘call me when you’re stuck’. Price depends on scope; we quote on the call.

Frequently asked questions

How much does fractional consulting cost?

Depends on your scope. Initial audits start from £300/month for very light oversight. Deep strategic work costs more. We quote on the call after I understand your situation.

Can I keep my current agency?

Yes. I’m a second opinion, not a replacement. You stay with your current setup; I guide from the side.

What if my ads need a full overhaul?

Then I’ll tell you that too. If you want me to do the rebuild, we can talk about that. Or you can take my recommendations to your existing team. Your choice.

How often do we meet?

As often as you need. Monthly is common for fractional oversight. Some clients meet quarterly. We set a cadence that works for you.

Do you work with Kirkby Lonsdale local businesses?

Yes. I consult for businesses of any size, from single-founder e-commerce to multi-location home services. Kirkby Lonsdale is a perfect fit.

What if I want to switch to you full-time for management?

That’s fine. Fractional consulting often leads to full-time management. We’d transition your account and shift to the managed service model.

Get a senior Google Ads perspective

Tell me about your ads, your team, and what's not working. We'll map out a plan that fits your budget and business.

Call 07410 907 104 Book a consultation