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What's different about fractional PPC

You might have someone running your Google Ads—an employee, an agency, a junior. Or you might be running it yourself and getting stuck. Fractional means I work alongside you: strategy, keyword research, bid logic, creative direction, tracking audits. You make the calls and run the day-to-day. I give you the thinking.

I charge from £300/month. On a call, I’ll scope what you actually need—could be 5 hours a month, could be more—and agree a rate that makes sense.

When fractional PPC makes sense

I work in two niches

Ecommerce and D2C brands with product margins. Home services and trades—plumbers, electricians, builders, conservatory companies. If that’s you, I can give you real strategy. If you’re in a different niche, we’ll know that fast.

What a consultation looks like

We’ll book an hour. You tell me what’s happening in your account—what works, what doesn’t, what’s costing money without a return. I’ll ask about your margins, your offer, your landing pages. By the end of the hour, you’ll know if fractional PPC with me makes sense. If it doesn’t, I’ll tell you that. If it does, we’ll agree a scope and a rate for ongoing work.

10+ years of Google Ads

How pricing works

I don’t have a fixed menu price for fractional work—it depends on what you need. On the call, I’ll scope the work and agree an hourly rate or monthly retainer. It starts from £300/month, but we’ll talk honestly about what makes sense for your situation.

Frequently asked questions

How is this different from hiring an agency?

An agency manages your account end-to-end and usually charges a percentage of ad spend (or a markup). Fractional means you own the relationship and the account—I’m the strategist who helps you run it better. You keep control.

Can you help if I'm in Ambleside but don't have an account yet?

Yes. If you want to build a Google Ads account from scratch, fractional works well—I guide strategy and you (or someone on your team) execute. We can also talk about whether full management makes more sense for your business.

What does 'from £300/month' mean here?

That’s a starting anchor. Fractional work is scoped per situation. On a call, I’ll understand how many hours you need each month and suggest a rate. It could be less, more, or a blended model.

Do you do one-off audits?

Yes. If you want me to tear apart your account and tell you what’s wrong—without ongoing work—request an audit. That’s a different scope and I’ll quote on a call.

How do I know if fractional PPC is right for me?

Call me. We’ll talk for an hour and both know if it makes sense. If it doesn’t—if you need full management, or if ads won’t work for your business—I’ll tell you that. No pressure.

Do you work with businesses in Cumbria and nearby towns?

Yes, I work UK-wide and remote. Ambleside, Kendal, Keswick, anywhere in Cumbria—location doesn’t matter for Google Ads strategy.

Need a second opinion on your Google Ads?

Book a consultation. We'll spend an hour talking through your account, your goals, and whether fractional PPC makes sense for you.

Call 07410 907 104 Book a consultation