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Sometimes you don't need an agency. You need a strategist.

Maybe your in-house team is running ads but needs direction. Maybe you’re working with an agency and want a second opinion. Maybe you know Google Ads matters but aren’t sure where to start.

That’s where fractional consulting comes in. I’ll audit your current situation, identify gaps and opportunities, and give you clear recommendations. You decide what to implement and at what pace.

Consulting engagements we offer

Experience matters in advisory roles

I’ve optimised accounts across ecommerce and home services. I know which mistakes cost money, which tweaks move the needle, and which industry dynamics you’re actually competing in. That translates to sharper strategy and faster problem-solving.

Why consulting works better when you have control

If your in-house team or an existing agency is running ads, a consultant fills the gap between “hands-off client” and “fully managed.” You stay in control. They get expert input. Everyone wins.

For businesses in Ulverston, Kendal, Morecambe, or anywhere in Cumbria, this model works especially well if you prefer to keep strategy in-house but want senior input on the big decisions.

What you won't get (and why)

Frequently asked questions

When should I hire a consultant instead of an agency?

When you want senior expertise without full outsourcing. Use case: your in-house team needs strategic direction, or you’re between agencies and want an interim expert, or you have an agency but want a second opinion. Consulting is lighter, cheaper, and more flexible than ongoing management.

Do you work with Cumbria businesses?

Absolutely. I work UK-wide. I’ve advised home services and ecommerce businesses across Cumbria, including Ulverston, Dalton, and surrounding areas. Geography doesn’t matter for remote consulting.

What's the pricing for consulting?

The anchor is from £300/month for ongoing strategy calls. One-off audits vary by scope—we’ll quote based on what you need. Book a call and I’ll give you a clear price for what you’re asking for.

How is this different from an audit?

An audit is one-off and fixed-scope. Consulting is ongoing strategy and guidance. Some clients start with an audit, then move to monthly consulting calls. Others just do audits. It’s flexible.

What if my current ads are performing fine?

Then we’ll confirm that and look for incremental optimisation. Not every account needs an overhaul. Some just need validation and tactical refinement. I’ll be honest about what you need.

Can I hire you for ongoing management later?

Yes. Many consulting relationships evolve into done-for-you management. Or they stay as-is. It’s your call based on what makes sense for your business at any given time.

Let's talk strategy.

Book a consultation to discuss your current Google Ads situation. Whether you need a one-off audit, periodic strategy calls, or full advisory support, we'll scope it out. Clear pricing. No surprises. Just senior strategy when you need it.

Call 07410 907 104 Book a consultation