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You need an honest second opinion

Maybe your current PPC person is OK but you’re not sure if they’re actually good. Maybe you’ve hit a plateau and suspect there’s more to squeeze out. Maybe you’re just uncomfortable admitting you don’t fully understand what they’re doing. Any of these is a good enough reason to get a second opinion from someone with no stake in the status quo.

Fractional advisory — what this looks like

Not a replacement manager — an expert ally

You keep your current setup. I review, advise, help you decide what to change. You make the calls, your manager executes (or you do). This works best if your current person is decent but you want to move faster or you want an independent voice.

Why experience matters here

PPC is full of hidden optimisations that only matter if you’ve seen them work at scale. Bid logic nuances. Audience synergy. Why some account structures scale and others don’t. I’ve done £2M+ directly and advised on £20M+ at Growth PPC. I’ve seen what works and what’s expensive theatre. That experience is what you’re paying for.

How a consultation works

  1. You book a callTell me what you want to focus on — a specific campaign, your whole account, just a gut check.
  2. I audit and ask questionsYou share screenshots, data, the background. I ask the questions nobody else is asking.
  3. Clear advice, no fluffYou get a straight answer: what’s working, what’s not, what to change, why it matters. Then you decide.

Frequently asked questions

How much does this cost?

Strategy calls and fractional work are priced individually. The anchor is £300/month for ongoing work, but a one-off consultation or audit is quoted on a call based on scope. There’s no obligation — you’ll know the price before we start.

Can I use this alongside my current PPC manager?

Yes, that’s the whole point. You keep your setup, I give you a second opinion. Sometimes that means ‘your manager is doing fine’, sometimes it means ‘here’s what I’d change’.

Will you make them look bad?

No, that’s not my job. If someone’s doing good work, I’ll say it. If there’s room for improvement, I’ll suggest it diplomatically. My job is to give you the honest picture.

What if I want to switch to you managing it full-time?

We can talk about it. Some people start with a consultation and then bring me on as their manager. Others just want a periodic second opinion. Either way works.

Do you have experience with Morecambe or Cumbria businesses?

I’ve worked with businesses in the North West and throughout the UK. Geography doesn’t change PPC fundamentals — what matters is understanding your market and your audience.

How long does a typical consultation take?

Depends on scope. A quick gut check might be 30 minutes. A full account audit and strategy session is usually an hour or so. We’ll scope it on the call.

Get a clear second opinion on your ads

Book a consultation with a 12-year PPC veteran. No pitch, no obligation — just the honest assessment you need.

Call 07410 907 104 Book a consultation