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When you need a second opinion

You’ve got someone running your Google Ads — in-house, agency, or freelancer. But you’re not sure if they’re actually doing it right. Maybe performance is flat, or spend is climbing without results. That’s where I come in. I’ll review your account, spot gaps, and give you honest feedback on strategy and execution.

What fractional consulting covers

Not here to sell you a management engagement

My job as a consultant is to give you the best advice for your situation. Sometimes that means ‘keep doing what you’re doing’; sometimes it means ‘here’s what to change’. I don’t push you into a management contract.

Who reaches out for consulting

Marketing managers who want expert validation. Business owners not sure their current PPC person is on top of things. Teams scaling up and needing strategic direction. People in Guiseley, across West Yorkshire, and beyond who want clarity before making changes.

How a consulting engagement works

  1. Initial consultationYou share your current setup, goals, and frustrations. I ask the questions that matter.
  2. Audit and recommendationsI review your account in detail and deliver a focused list of priorities and next steps.
  3. Ongoing support (optional)Retainer-based advisory for ongoing guidance as you implement changes.

Frequently asked questions

How is consulting different from management?

As a consultant, I give advice and strategy. You or your team execute. As a manager, I run the account day-to-day. Consulting is better if you have a capable team and just need direction; management works if you want hands-off execution.

Can you work with my existing agency or freelancer?

Absolutely. I can be a second opinion, help with strategy, or review their work without stepping on toes. It depends on the situation.

What does consulting cost?

I quote on a per-project or retainer basis depending on scope. We’ll chat in a free consultation and I’ll give you a clear number based on what you actually need.

I'm in Guiseley—can we work together?

Yes. I work remote across the UK, so location is irrelevant. We’ll do calls and review accounts online.

Do you offer ad account training for my team?

I can build training into consulting engagements if that’s useful. But my strength is strategy and execution, not formal training programs.

What if I'm unhappy with the recommendations?

Good consulting means honest feedback, even if it’s not what you want to hear. My recommendations are based on data and 12 years of experience. If you disagree, we talk it through.

Get honest advice on your Google Ads

Book a free consultation call. We'll talk through your current setup, and I'll give you an assessment of where you stand and what would actually move the needle.

Call 07410 907 104 Book a consultation