Google Ads Audit for Lewes Businesses

What an audit covers

I’ll spend a week on your account. Campaign structure, keyword strategy, audience setup, bid management, ad copy performance, conversion tracking accuracy, landing page alignment, and competitor benchmarking. Then I’ll produce a report: what’s working, what’s wasted, what’s broken, and a prioritized roadmap to fix it. You’ll get actionable findings, not vanity metrics. Quote it on a call; price depends on account size and history depth.

Common audit findings

• Tracking is wrong or missing — conversions aren’t firing, or they’re attributed to the wrong keywords. We’ll rebuild it.
• Wasted budget on low-intent keywords — phrases that get clicks but never convert. We’ll cut them.
• Audience is too broad — you’re showing ads to people who’ll never buy. We’ll tighten it.
• Landing pages leak users — ads are good but the page kills conversion. We’ll flag the friction points.
• Bid strategy is outdated — you’re using manual CPC when target ROAS would work better. We’ll recommend the shift.

Who needs an audit

You’re spending £2k–£50k/month on Google Ads, but you’re unsure if it’s working. You just hired a new manager and want a baseline check. You’re about to scale spend and want to know if your account can handle it. You’ve been running ads for years and suspect there’s technical debt. If any of that’s you, an audit makes sense.

How an audit works

1. Initial call30 mins. I learn your business, current performance, goals, and tracking setup. No charge.
2. Deep diveYou grant me read access. I spend a week reviewing data, testing, and benchmarking. I’ll ask follow-up questions via email.
3. Report + debriefDeliverable: written findings, priority roadmap, and estimated impact of fixes. 60-min debrief call to walk through and answer questions.