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Your Google Ads account is bleeding money — and you don't know where

Campaign structure issues. Negative keywords missing. Bid strategies on autopilot. Tracking breaks. Wrong landing pages. Wrong ad copy. Any of these can waste thousands a month, and most business owners don’t even know to look. That’s what an audit finds.

What a PPC audit is

A diagnostic review of your Google Ads account to identify waste, missed opportunities, and tracking gaps. Fixed scope, clear findings, no obligation to hire me. You get the report and the recommendations — what you do with it is your call.

What the audit covers

Who audits are for

You’ve been running ads for a while (months or years), you know you’re spending money, but you’re not sure if you’re getting value back. Or you switched agencies and want an honest assessment. Or your ads used to work and suddenly don’t. An audit cuts through the noise and tells you exactly what’s wrong.

How the audit works

  1. Request & briefTell me your goals, your current spend, and what worries you most about your ads.
  2. Deep reviewI audit your account end-to-end — structure, keywords, bids, creatives, tracking, performance data.
  3. Report & findings callYou get a detailed report with findings and recommendations. We schedule a call to walk through it and answer questions.

Pricing & scope

Audits are scoped and quoted based on account size and complexity. A small account (one or two campaigns, <£1,000/month spend) is typically at one end of the range; a large, complex account at the other. Book a call, tell me what you're spending and what you want audited, and I'll give you a fixed quote.

Frequently asked questions

What will the audit actually tell me?

You’ll get a ranked list of issues — highest-impact problems first. For each one, I’ll explain what’s wrong, why it matters, and what you should do about it.

Do I have to hire you after the audit?

No. You get the report regardless. It’s entirely your choice whether to act on it yourself, hire me to fix it, or stay with your current agency.

How long does an audit take?

Typically 3–5 days from brief to final report, depending on account complexity. I’ll give you a timeline when I scope it.

I'm based in Melksham — do you audit local businesses?

Yes. I audit accounts for businesses across Wiltshire and the UK — Melksham, Corsham, Trowbridge, Devizes, Bath, Malmesbury, anywhere. Location doesn’t matter because everything is done remotely.

What if I don't have conversion tracking set up?

That’s actually one of the most common findings in audits. The audit will identify that, explain why it matters, and recommend next steps. It’s fixable.

Can I get an audit on a platform other than Google Ads?

I specialise in Google Ads and Microsoft Ads (Bing). If you need Facebook or other channels audited, I can advise but recommend specialists for those.

Find out what's broken in your PPC

Get a clear-eyed audit of your Google Ads account. Detailed findings, ranked by impact, with actionable recommendations.

Call 07410 907 104 Request a PPC audit