PPC Consultant for Winsford Businesses

You have an ads person. But are they getting it right?

Maybe they’re good. Maybe they’re struggling. Maybe you just need someone senior to sense-check the strategy.

That’s what fractional advisory is for. I work alongside your team, audit your account, spot the gaps, and give you a roadmap to fix them. No full takeover needed. No long-term contract. Just honest expertise when you need it.

What a consultation covers

• Account deep-dive — Campaign structure, keyword strategy, bid settings, quality scores, and tracking setup. I look for wasted spend.
• Competitive landscape — What are you missing that competitors are doing? Where are your blind spots?
• Tracking audit — Conversion tracking is broken in 8 out of 10 accounts. I’ll tell you if yours is one of them.
• Roadmap — Clear, prioritised next steps your team can actually execute.

When to bring in a second opinion

You’ve got a junior running ads and want senior-level oversight. You’re spending five figures a month but not seeing expected returns. You’re thinking about restructuring your campaigns but need validation. You found me because you’re not sure if your current approach is right—and that gut feeling is usually correct.

Common findings from Winsford and Greater Manchester audits

• Keyword match type misaligned with market maturity—broad match burning budget on irrelevant searches
• Ad scheduling missing obvious patterns (high-intent times going under-bid)
• Quality scores tanking because landing pages don’t match ad copy
• Conversion tracking only capturing revenue, missing lead value
• Competitor keywords not in negative lists, draining budget on brand comparisons