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You Run Ads. You Need a Second Pair of Eyes.

Maybe you have an in-house person. Maybe you hired an agency and they’re fine but not brilliant. Maybe you’re running them yourself and hitting a ceiling. Whatever the situation, a strategic review from someone with real expertise often uncovers gaps you’ve missed — keyword strategy, bid logic, landing page misalignment, measurement gaps.

That’s where fractional consulting comes in.

What Consulting Looks Like

Why This Matters

Google Ads is easy to do badly. Most campaigns leak money through poor keyword targeting, weak landing pages, or no testing. Sixty seconds of expert review often spots the leak.

The Consulting Process

  1. Initial conversationYou tell me about your current setup, your goals, and what’s stuck. I ask the right questions.
  2. Campaign auditI review your ad structure, keywords, copy, landing pages, and tracking. I look for waste and opportunity.
  3. Strategy sessionI lay out exactly what I found, what I’d change, and why. You decide what to act on.
  4. Ongoing support (optional)Monthly or quarterly calls to review progress, spot new issues, and keep ads sharp.

Not Full Management, Just Direction

You keep your current setup — in-house person, agency, or yourself running ads. I provide strategic direction, spot-check campaigns, and help you optimise. I work with ecommerce and home services businesses, and I know how to make Google Ads profitable in North Yorkshire.

Frequently asked questions

How much does fractional consulting cost?

Pricing is tailored to your scope. Book a consultation call and we’ll discuss what you need and what that costs. No vague quotes.

Can you review my current campaigns?

Yes. I’ll need access to your Google Ads account (read-only) and information about your business, goals, and current performance. Then I’ll do a thorough review.

Do you work with Northallerton and North Yorkshire?

Absolutely. Remote nationwide. I’ve worked across both ecommerce and home services, so I understand the North Yorkshire market.

What if I disagree with your recommendations?

That’s fine. You own the campaigns; I’m offering strategic advice. You decide what to implement.

Can we do monthly check-ins?

Yes. Ongoing fractional support is common — monthly or quarterly reviews to keep strategy sharp and spot new opportunities.

How many years of PPC experience do you have?

12 years directly managing Google Ads across £2M+ in ad spend. Google Partner & Microsoft Ads certified.

Get Strategic Clarity on Your Google Ads

Book a consultation call. We'll talk about your current setup, what's working, and where the gaps are. No sales pitch, just honest feedback.

Call 07410 907 104 Book a consultation