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You already have someone running ads. Maybe.

Some Melton Mowbray business owners run their own Google Ads accounts. Others work with an agency or freelancer — sometimes a good one, sometimes not. Either way, you might want a senior second opinion: Are we actually spending money well? Should we restructure? What are we missing?

What fractional advisory looks like

Best-fit scenarios

You’re a good fit if you’re already spending on ads but unsure whether to scale or cut. Or if you hired someone junior and now want proof they’re on the right track. Or if you’re an in-house marketing manager and need expert validation on big spend changes. I work with home services trades, ecommerce brands, and anyone smart enough to know they don’t know everything.

No BS pricing

From £300/month for ongoing advisory. Exact scope and cost depends on what you need — how often you need check-ins, how complex your account is, whether I’m also doing implementation. Book a call and we’ll quote you fairly.

Where I add value

If you’re managing in-house or with a junior, I spot blindspots: keyword overlap, duplicate ad groups, tracking gaps, bid strategy mismatches. I don’t gatekeep — I explain why a change matters so you can make informed decisions. Some clients become confident enough to run more independently; others want me checking in monthly. Both are fine.

How it starts

  1. Tell me what you're doingShare your current setup: spend level, account structure, what’s working, what worries you.
  2. I review and validateI look at your account, check assumptions, note quick wins and bigger issues.
  3. We agree on scopeMonthly check-ins? Quarterly? Just one strategic review? Price and frequency fit the need.

Frequently asked questions

Can you help if I'm in Melton Mowbray but using an agency in London?

Absolutely. Location of your business doesn’t matter. I review accounts remotely. If you want second opinion on work someone else is doing, that’s exactly what I do.

What if I just want one strategy session?

That’s fine. One-off consultations are £300 for a strategy call plus a written recommendations summary. No subscription required.

Do you implement changes or just advise?

I advise. You or your current team implement. If you want me to build and manage the account instead, that’s the done-for-you management package — different model, different scope.

How often do you recommend check-ins?

Depends on your spend and risk tolerance. If you’re testing big changes, monthly makes sense. If your account is stable and you just want validation quarterly, that works too. We decide together.

Can you review an account that another PPC specialist built?

Yes. That’s what a fractional second opinion is. I’ll tell you honestly if the work is solid or if there’s waste. No loyalty to whoever built it.

What if I want to hire you full-time after a few consultations?

Then we shift to the done-for-you management model. Same transparent pricing: 10% of ad spend above £3,000/month minimum.

Get expert validation on your Google Ads

Book a consultation. We'll review your current setup, identify what's working and what's not, and agree on how often you need a second opinion.

Call 07410 907 104 Book a consultation