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You're running ads. I sharpen your strategy.

Maybe you have an in-house team, or maybe you’re hands-on yourself. Either way, expert perspective catches blind spots fast. I work as your fractional Google Ads strategist—coaching, auditing, and uncovering opportunities your current setup might miss.

12 years in Google Ads, £2M+ managed directly. I know where to push, where to pull back, and what actually moves the needle.

Consultation work I do

For teams that need senior oversight

You might hire me for a monthly strategy call, or a quarterly deep dive, or a one-off problem solve. Pricing is from £300/month for ongoing fractional work; for project-based consulting, we’ll quote on a call. I’m flexible—you define the cadence.

I'm honest about what's working

Not every recommendation is a big change. Sometimes your campaigns are running well, and I’ll say so. Sometimes a tiny tweak (audience exclusion, keyword refinement, bid adjustment) is all you need. My job is to see clearly.

How consultation works

  1. Scope itCall or email: what’s the problem? What’s your budget? How often do you want to connect?
  2. Audit & planI review your account, data, and goals. We align on the roadmap.
  3. Deliver & iterateRecommendations, strategy docs, coaching, and follow-ups on your cadence.

Who works with me on strategy

In-house marketing teams in Poynton and Greater Manchester who want expert validation. Agencies that outsource PPC and want a strategic partner, not a vendor. Ecommerce owners and home services specialists who’ve scaled and hit a ceiling. Founders who know Google Ads but want to sharpen their edge.

Frequently asked questions

When should I hire a consultant vs. an agency?

Hire a consultant (me) if you already have capable people running ads or you want strategic oversight without outsourcing execution. Hire an agency if you need hands-on daily management.

How often should we talk?

That’s up to you. Some clients want a monthly strategy call. Others prefer quarterly deep dives. We design the cadence to match your growth pace and budget.

Do you review ads in Poynton specifically?

I review Google Ads campaigns for any business, any location. Whether you’re in Poynton, Stockport, or nationwide, the strategy framework is the same. Local nuances (if you trade locally) come up naturally in the audit.

What's included in an account audit?

Account structure (campaign organization, device strategies, negative keywords), bid logic, ad quality and copy testing, audience setup, conversion tracking, and a prioritized roadmap for improvement.

Can I scale from consulting to done-for-you management?

Absolutely. If you want to hand off execution later, we transition smoothly. I already know your account and goals.

Let's talk strategy

Book a consultation call. We'll discuss your current setup, gaps, and the right engagement model for your team.

Call 07410 907 104 Book a consultation