PPC Consultant for Ramsey Businesses

What a consulting review covers

• Campaign structure — are your ad groups logical? Is keyword matching right?
• Bidding strategy — is your bid system working, or leaving money on the table?
• Audience targeting — are you reaching the right people?
• Conversion tracking — can you trust your ROI numbers?
• Ad copy and extensions — are ads compelling and complete?
• Wasted spend — negative keywords, competitor spend, irrelevant clicks

Fractional engagement — you stay in control

I don’t take over your account. I review it, give you a clear list of issues and fixes, and you (or your current manager) decide what to implement. Some clients book a one-time audit. Others bring me in monthly for strategy calls while their team handles day-to-day. It’s flexible — whatever fits your setup.

How a consultation works

1. You share accessGive me read access to your Google Ads account for 48 hours.
2. I review thoroughlyCampaign setup, targeting, bids, tracking, creatives, spend patterns — I dig into everything.
3. We talk findingsOne-hour call where I walk you through what’s working, what’s not, and a prioritised roadmap of fixes.
4. You implement (or I do)Take my recommendations and run with them, or book ongoing fractional support if you want me to handle optimisation.

Experience you can trust

12 years in Google Ads, £2M+ in direct ad spend managed, Google Partner, Microsoft Ads certified. I’ve seen every mistake — keyword cannibalisation, misconfigured tracking, bid strategies destroying ROI, wasted budget on brand terms, wrong audience in the wrong campaign. I know what to look for.

Common issues we spot in Cambridgeshire accounts

• Tracking gaps — conversions aren’t tagged properly, so you don’t know which ads actually convert
• Bid chaos — manual bidding on every keyword instead of a strategy, or automated bidding pointed at the wrong target
• Keyword mess — broad match keywords driving low-quality clicks, no negative keywords to block waste
• Outdated campaigns — accounts running unchanged for months, missing seasonal opportunity or ignoring competitor moves