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When you need a consultant, not an agency

Some businesses already have someone running their ads—a freelancer, an in-house person, or an agency. But you’re not confident they’re right. Or you’re thinking about pivoting and need strategy input. Or you want a second pair of eyes on your account.

That’s where I come in. I don’t replace your current setup. I advise. I challenge. I tell you what you need to hear, not what sells another retainer.

Consultant services

No jargon. Honest assessment.

I won’t tell you to hire me for ongoing management if your ads are working fine under someone else’s watch. I also won’t tell you your ads are fixable if they’re not. I’ll tell you the truth and charge you fairly for the time to do it.

I’ve spent 12 years in Google Ads and managed £2M+ directly. I know the difference between broken and just-starting-up. And I know when “we need more budget” is the right answer versus when it’s not.

British expertise across the UK

Whether you’re in Spilsby, Horncastle, Lincoln, or anywhere else in the UK, we work remotely. I specialise in ecommerce, D2C, and home services. Your location doesn’t matter; your business type and budget clarity do.

How consulting works

  1. Book a callTell me what you want help with—strategy, second opinion, training, spot-checking current ads.
  2. Scope the workWe agree on scope and price. Hourly, fixed-fee, or retainer—whatever fits.
  3. Deliver insightYou get actionable recommendations, full rationale, and ownership of the decisions.

Frequently asked questions

Is this cheaper than a retainer?

Maybe. Depends on scope. A one-off strategy call is less than a month’s retainer. But ongoing fractional help might cost about the same. We quote after we talk.

Will you tell me my current agency is wrong?

If they are, yes. But honest assessment doesn’t always mean they’re bad—sometimes they’re just not the right fit, or you need a different strategy. I’ll be direct either way.

Can you consult on Performance Max or Pmax campaigns?

Yes. Pmax is a black box, which makes it harder to advise on, but I can help you structure feeds, set up conversion tracking, manage budget, and decide if it’s right for you.

Do you work with Lincolnshire home service businesses?

Yes, regularly. Plumbers, electricians, roofers, conservatory installers in Spilsby, Sleaford, and across the county. Same approach: strategy first, tactics second.

How many hours do you typically need?

Could be 2 hours for a single decision, could be 20 for a full strategy rewrite. We estimate after your brief and only proceed if the value looks clear.

Can you train my team or freelancer?

Yes. Conversion tracking, bid strategies, keyword structure, audience setup—whatever gap you’ve identified. We do it in 1-2 sessions.

Need Google Ads strategy or a second opinion?

Let's talk about what you're stuck on. Book a consultation and we'll figure out if fractional advising is the right fit.

Call 07410 907 104 Book a consultation