PPC Consultant for Stafford Businesses

You've got an in-house person or an agency. But are they really optimising?

Not all Google Ads people are equal. Some are competent. Others are expert—and there’s a massive gap in output between the two. If you’re already paying for Google Ads management but you’re not sure whether you’re getting premium work or just someone keeping the lights on, a second opinion saves you money. At 12 years in Google Ads, I’ve audited hundreds of accounts. I know what excellent looks like, and I know what mediocre hiding behind vanity metrics looks like.

When consultancy makes sense

• You want a second opinion: Is your current manager or agency actually optimising, or just adjusting bids?
• You’re scaling and margins are tight: Every percentage point of waste hurts at scale. You need expert eyes on your strategy.
• You’re about to hire or change agencies: Get independent advice before you commit.
• Your account is plateaued: You’ve optimised the obvious stuff. Now what? We dig into account architecture, audience work, and bidding strategy.
• You suspect wasted spend: We find it and tell you how to stop it.

What you get

A direct line to someone who’s managed millions in ad spend and isn’t afraid to tell you the truth. If your ads are fine, I’ll say so. If they’re wasting money, I’ll show you exactly where and why. Most consultations uncover something—a misaligned budget, a flawed audience setup, a broken attribution model—that’s costing you thousands a year.

The consultation process

1. Call 1: Understand your setupYou walk me through your current management, budget, goals, and any concerns.
2. I review your accountFull audit of structure, keywords, audiences, conversion tracking, and bid strategy.
3. Call 2: Honest feedbackI present what I found, what’s working, what’s wasted, and my recommendations.
4. Optional: Ongoing inputIf you want strategic oversight without replacing your current person or agency, we arrange that scope and pricing.