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For teams already managing their ads

Maybe you have an in-house marketer or a junior handling Google Ads. Maybe you’re working with an agency but aren’t sure if they’re optimising properly. Or maybe you want a fresh pair of eyes on your strategy before scaling spend. That’s where fractional consulting comes in. I’m your second opinion, your gut-check, and your strategic guide — without taking on day-to-day management.

What fractional advisory covers

This isn't ongoing management

You keep control and do the day-to-day running. I show up for strategic conversations, spot problems before they cost you money, and give you the framework to win. Think of it as a strategic advisor with Google Ads skin in the game.

How consulting fees work

Consulting starts at £300/month for regular advisory (typically one call per month plus async support). Bigger projects — strategy overhauls, training programmes, competitive audits — are quoted on a call based on scope. I’m honest about what you need and what’s overkill.

Frequently asked questions

Can you tell me if my current agency is ripping me off?

Yes. I’ll do a proper audit of your account structure, spend efficiency, and tracking. If there’s waste, I’ll find it. If they’re doing solid work, I’ll say so.

What's the difference between consulting and full management?

With management, I own the daily work. With consulting, you own it — I guide. Choose management if you want to hand it off completely; choose consulting if you want control but better strategy.

How often would we speak?

Depends on your contract. Some clients prefer monthly calls; others need weekly guidance. We figure out what works for your business and your team during the first conversation.

Do you have experience with businesses similar to mine in Talbot Green or Gwent?

I specialise in ecommerce, D2C, home services, and trades. I work with clients across the UK and Wales, so I know what works in different regional markets — including Welsh businesses and regional targeting strategies.

What if I want to hire you part-time for three months?

That works. We can do a fixed-term engagement — say, quarterly. After three months, we’ll review whether you want to continue, upgrade to full management, or go solo.

Get a strategic second opinion

Let's have a 30-minute conversation about your current setup, your goals, and where fractional consulting could help. I'll give you honest feedback on your campaigns.

Call 07410 907 104 Book a consultation