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You already have someone running your ads. But are they getting it right?

Maybe you’ve got an in-house marketer juggling three jobs. Maybe you’ve hired an agency and you’re not sure if they’re optimising properly. Or maybe you’re managing it yourself but you’ve hit a ceiling and you’re not sure what to do next.

That’s where fractional consulting comes in. You don’t need to replace whoever’s running your ads. You need clarity — someone senior who can tell you straight whether your money’s working or not, and what to actually do about it.

What fractional consulting looks like

Why you want a senior voice

Junior optimisers often focus on immediate metrics — clicks, impressions, vanity numbers. A senior consultant looks at what actually matters: where your money’s going, whether it’s converting, and whether it’s profitable. There’s a massive difference.

The honesty angle

Here’s what most consultants won’t say: sometimes your ads are fine. Sometimes you don’t need to spend more money or rebuild your account. Sometimes the problem isn’t Google Ads at all — it’s your landing page, or your product, or your pricing.

I’ll tell you that. If your ads are doing their job and your traffic’s converting well, I’ll say so. I’m not here to sell you more consulting. I’m here to make your ads work — whether that means doing less or doing it smarter.

How this works

  1. Initial conversationTell me about your current setup, your goals, and what’s frustrating you right now.
  2. Audit (if needed)I’ll review your account, data, tracking, and performance — usually 2–3 hours of work. You get a clear report on what’s working and what needs to change.
  3. Ongoing supportMonthly calls, email support, and advice as you need it. We set the rhythm based on what helps you most.
  4. FlexibilityConsulting is month-to-month. You need more support some months, less others — we adjust.

Frequently asked questions

What does fractional consulting actually cost?

Starting from £300/month for regular strategic support. Pricing depends on how much time you need — monthly calls only, or more hands-on work. We’ll talk through what makes sense and get you a tailored quote.

Do you work with existing agency relationships?

Absolutely. I’m here to help you get more value out of your current setup, whether that’s with an agency, an in-house team, or freelancers. Think of me as your strategic advisor.

Can you help if our account is a mess?

Yes. The worst accounts often get the biggest uplift from a strategic review. If nothing’s tracking properly and your campaigns are all over the place, that’s exactly where I help most.

Do I need to give you access to my Google Ads account?

For a proper review, yes. I’ll need read-only access to your Google Ads and Google Analytics to see what’s actually happening. You stay in control; you can revoke access anytime.

How often should we talk?

Depends on your account and your goals. Some clients want monthly strategy calls; others want weekly check-ins during a campaign launch. We’ll figure out what’s useful for you.

Do you serve clients in Aberdare and Gwent?

Yes, I work with clients across the UK, including Aberdare, Gwent, and the surrounding areas. I’m remote, so we work via calls and email.

Let's talk about your ads

Whether you need a full audit, monthly strategy calls, or just a second opinion, let's figure out what would actually help.

Call 07410 907 104 Book a consultation