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Audits Are the Fastest Way to Spot What's Broken

Your Google Ads account is running. But you don’t know if it’s running well. Most accounts have invisible leaks: audiences that are too broad, bidding that’s outdated, conversion tracking that’s incomplete, ad copy that could be sharper. A full overhaul takes months. An audit takes weeks. You get a clear diagnosis and a prioritized roadmap.

I’ve done 12 years of Google Ads work, managed £2M+ in direct ad spend, and I specialize in finding the gaps that cost the most. A PPC audit from me is a deep look at structure, targeting, tracking, and copy — followed by specific, prioritized recommendations.

What We Cover in an Audit

No Obligation. Just Honesty.

You’ll get a detailed audit report with findings, opportunities ranked by impact, and a roadmap. You can implement it yourself, hire someone else, or ask me to manage it. The audit stands alone — it’s not a backdoor sales pitch.

Real Findings. Quantified.

A good audit doesn’t say “your ad copy could be better.” It says “you’re getting 200 clicks/month on this keyword that converts at 0.5% when the industry benchmark is 2.5%; here’s how to fix it.” Numbers, not vibes. You’ll understand exactly where the waste is and what you’re leaving on the table.

The Audit Process

  1. Kickoff callYou share your account access, business goals, and any concerns you already have.
  2. Deep reviewI audit your account structure, bidding, targeting, tracking, and performance data in detail.
  3. Report & findings callYou get a written audit report plus a call to walk through findings and priorities.
  4. Your next moveImplement yourself, hand it to your team, or let’s talk about management options.

Pricing & Timing

A PPC audit is a fixed scope, so pricing comes from a scoping call. Tell me your account size — monthly spend, number of campaigns — and I’ll give you a quote. Turnaround is typically 2–4 weeks. Phone: 07410 907 104.

Frequently asked questions

How deep does an audit go?

Account structure, bidding, targeting, audiences, keywords, negatives, ad copy, extensions, tracking, and performance. If there’s something specific you’re worried about, I’ll dig into it.

Do audits include Google Analytics review?

Yes. Conversion tracking is half the story; the other half is whether you’re actually measuring the right thing in Analytics or your CRM.

What if the audit shows nothing's wrong?

I’ll tell you that too. Honest audits sometimes come back saying your account is well-run. Not every business gets a wasteful account; some teams are already tight.

Do you audit accounts in Whitland specifically?

I audit businesses everywhere in the UK, including Whitland and surrounding towns like Carmarthen and Haverfordwest. Remote work means location isn’t a constraint.

Can you audit an account I don't have access to?

No. You’ll need to grant me temporary read access to your Google Ads and Analytics. No passwords — just temporary permissions.

What if I find an audit useful but can't act on it yet?

That’s fine. The roadmap is yours. Come back when you’re ready to move. I’ll be here if you want to implement recommendations.

Know Exactly Where Your Google Ads Dollars Are Going

Book a scoping call, get a quote, and we'll uncover what your account is hiding.

Call 07410 907 104 Request a PPC audit