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When you need a second opinion

You’ve got ads running. Maybe they’re flat. Maybe you inherited a mess. Maybe your current person says things that don’t add up. You don’t want to hand everything off — you want to know if you’re on the right track, or if someone’s selling you BS.

That’s what I do. I review your setup, tell you what’s working and what isn’t, and give you a roadmap. Hourly, project, or fractional — up to you.

How a consultation works

  1. Scope the issueWe talk through what you’re trying to do, what’s broken, what you’re uncertain about. 30 minutes.
  2. I audit your accountExport your data, run diagnostics, look for tracking gaps, wasted spend, untested audience splits. Usually 2–4 hours.
  3. Debrief & roadmapI show you the findings, prioritise what to fix first, and either you run it or I help guide the changes.

Common problems I find

I will tell you if you don't need me

If your setup is solid and your spend is efficient, that’s what I’ll say. Not every account needs a consultant. Some just need time.

Fractional or project?

Some Frodsham businesses like having me on tap — 5–10 hours a month to coach, review creative, or adjust strategy. Others want a one-off audit and then they run with it. Both work. We figure out what makes sense for you on a call.

Frequently asked questions

What happens in a consultation?

You tell me what’s not working. I ask questions, review your account data, and give you honest feedback plus a priority list of what to fix and why. I might recommend a tool, a bid strategy shift, or a creative test. You own the decision.

Do you work with Frodsham agencies?

Yes. If you’ve got a local agency running your ads and you want a sanity check, that’s fine. I’ll give you honest feedback without undermining them if they’re doing solid work.

What's the pricing?

Audit and strategy consultation: quote based on scope. Fractional ongoing: from £300/month. Let’s talk about what you need and I’ll give you a number.

How long does an audit take?

2–4 hours of analysis, then a half-hour debrief to walk through findings and the roadmap. You get a written summary too.

Will you tell me to move to an agency?

If done-for-you management is what you actually need, yeah, I’ll say so. But most consultations result in actionable advice you can run yourself.

Get honest feedback on your Google Ads account

Let's spend 30 minutes talking through what's broken and what's working. I'll give you a roadmap and you decide what to do.

Call 07410 907 104 Book a consultation