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You've got someone running your ads. But is it actually working?

Maybe you hired a freelancer. Maybe you’ve got an agency. Maybe you’re doing it yourself. The question is: are your ads actually working? Not in theory. In practice. And if you’re not sure, that’s the problem right there.

I work with business owners and marketing leaders as a fractional PPC strategist. I audit your strategy, challenge your assumptions, recommend what to change, and explain why. Then you decide what to do with that advice.

I don’t need to be hands-on to be useful. Sometimes a fresh set of eyes and 12 years of Google Ads experience is exactly what you need.

What a PPC strategist does

How a consultation works

  1. Share your contextTell me about your business, your current setup, what’s working, and what’s not. I ask detailed questions.
  2. I review your accountI audit your Google Ads account, your tracking, and your competitors. I write a brief memo on what I find.
  3. Strategic callWe talk through the findings, what’s worth fixing, and what comes next. You leave with a clear action list.
  4. Optional ongoing adviceSome clients come back quarterly for a fresh perspective. Others are done after one session. It’s your call.

This isn't management. This is strategy.

I don’t execute your campaigns. I advise on strategy, flag problems, and explain what to do about them. You (or your team, or your agency) execute. This is useful if you want expert input without handing over the reins—or if you want a second opinion on what your current team is doing.

Great for King's Lynn and Norfolk businesses navigating growth

Are you a trades business scaling out of your local area? An ecommerce brand expanding into new regions? A home services company wondering whether Google is worth it? I’ve worked with all of these in Norfolk and beyond. I know the market dynamics in your region—seasonality, competition, search patterns. And I know what doesn’t work when you’re small or scaling.

Frequently asked questions

How much does a consultation cost?

That depends on the scope. A single 1-2 hour strategic review costs anywhere from £300 upwards. Ongoing advisory can be structured month-to-month or on retainer. Call for a tailored quote.

Can you work with me if I'm already paying an agency?

Absolutely. I’ve done this before. I audit the agency’s strategy, give you my assessment, and help you decide what to do. Some clients stay with their agency and refocus it. Others make a change. Either way, you’re equipped to make a smart decision.

I'm in King's Lynn. Do you work with local businesses?

Yes. I work fully remote with businesses across Norfolk and the UK. I’m familiar with the competitive landscape in King’s Lynn, Wisbech, Downham Market, and the surrounding areas. Local knowledge helps, and I have it.

I'm thinking about Google Ads but haven't started yet. Can you help?

Yes. I can help you decide whether Google Ads is the right channel for you, what it’ll cost to get started, and what success looks like. That strategic clarity is often worth more than jumping in blind.

What if I want to hire you to manage my account instead?

That’s also an option. But that’s a different service—and I’d quote it separately. Right now, I’m offering strategy and advisory. If management is what you want, we can discuss that separately.

Get an expert second opinion on your PPC strategy

Whether you're navigating your first campaign, scaling an existing one, or questioning whether your current setup is actually working, a strategic consultation can save you money and headache. Book a call to discuss your situation.

Call 07410 907 104 Book a consultation