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What a PPC consultant does (and why you might need one)

A PPC consultant advises on strategy, audits underperformance, tests new channels, and answers questions—but you or your team keep running the ads day-to-day. It’s fractional, it’s flexible, and it’s a safety net when you want expert eyes without full handover.

You might need consulting if your ads have plateaued, you’re unsure if you’re bidding right, your tracking is broken, you want to launch into a new region like Formby or Litherland, or you’re just tired of guessing.

Types of consulting I offer

Lean, honest advice

I’ve audited hundreds of accounts. Most have the same problems: too many keywords, bid strategies that don’t match the business model, creative that’s never been tested, or tracking that doesn’t tell you if the ads are working. I find these quickly and explain what to fix first.

Pricing

Consulting starts from £300/month depending on scope. Whether it’s a monthly retainer, quarterly calls, or ad-hoc advice, we’ll agree a structure that fits your business. Call to discuss what you need.

How consulting typically works

  1. First callYou walk me through current performance, what’s bothering you, and what you want to fix.
  2. AuditI dive into your campaigns, account structure, tracking, and creative if needed.
  3. Report + callI deliver findings with a prioritised action list, we discuss on a follow-up call, and you decide what to implement.
  4. OngoingMonthly or quarterly check-ins, new challenges, strategic pivots—whatever keeps your ads sharp.

Frequently asked questions

When should I hire a PPC consultant?

When your ads have plateaued, you’re spending money but unsure if it’s efficient, tracking is broken, or you want expert input before launching a new campaign. Also if you’re managing ads internally and want a senior sounding board.

What's the difference between consulting and management?

With consulting, you or your team run the ads. I advise. With management, I run them day-to-day. Consulting is lighter, cheaper, and right if you like hands-on control. Management is right if you want me to handle everything.

Can you help with specific regions like Rainford or Southport?

Yes. Geographic targeting is a common consulting request. We’d audit current performance by area, adjust bids and spend, and test creative angles for local intent.

How often will we talk?

That depends on your plan. Some clients do monthly calls, some quarterly. Others call when they hit a specific problem. We’ll agree upfront.

Will you look at my current ads even if someone else set them up?

Absolutely. Auditing someone else’s work is a core service. I’ll tell you what’s working and what needs changing—no ego.

What if I disagree with your advice?

You don’t have to take it. Consulting is a recommendation. The decision is yours. My job is to be honest about what I see and what the data suggests.

Get unbiased PPC advice from a 12-year Google Ads veteran

Whether you need a strategic refresh, a one-time audit, or ongoing fractional support, let's discuss what you need and whether consulting makes sense.

Call 07410 907 104 Book a consultation