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You're already running ads—but are they right?

Maybe you’ve got an in-house team, or maybe you outsourced to an agency. Either way, you want someone senior to look under the hood and tell you honestly: are you getting what you should? I offer fractional PPC strategy—a few hours a month, a quarterly deep-dive, or just a second opinion when you’re stuck.

What fractional strategy looks like

The honest part

Some of my consulting work involves telling clients ‘your ads are actually fine—stop tweaking them’ or ‘this channel isn’t right for your business model yet’. I’m not going to sell you hours you don’t need.

How consulting works

  1. 1. Initial callYou tell me what’s happening with your ads right now. I ask for your access (Google Ads, Analytics) and scope out the engagement model you need.
  2. 2. Deep diveI audit your account, review your strategy, and identify gaps. Then we have a strategy call where I walk you through findings and recommendations.
  3. 3. Ongoing (if you want it)Monthly check-ins, quarterly reviews, or just ad-hoc advice when you need it. You stay in control; I guide.

Who this is for

If you’re in Wilmslow or Cheshire and you’ve got an existing ad operation but you want strategic guidance without a full management takeover, this works. You might be running £5,000–£50,000+ a month in spend and you want confidence it’s optimised. Or you’re exploring Google Ads and want senior input before you commit.

Frequently asked questions

How much does consulting cost?

Pricing is bespoke depending on scope. We can work from a £300/month retainer for light ongoing advice, or quote based on specific project scope (audit, strategy review, setup guidance). Let’s talk about what you need and I’ll give you a number.

Do you take over my Google Ads account?

Only if you want me to. Most consulting clients keep control of their account and I advise from the sidelines. Some ask me to implement recommendations directly. You decide.

How much access do you need?

For a proper audit, I need read-only access to your Google Ads account, Google Analytics, and your CRM or conversion tracking system. That’s it. I don’t touch anything without your approval.

Are you familiar with Wilmslow and local businesses?

Yes. I’ve worked with businesses across Wilmslow, Poynton, Bollington, Altrincham, and throughout Cheshire. If you’re a Wilmslow-based company, I understand the local competitive landscape and audience density.

What if I disagree with your recommendations?

Good. Disagree. My job is to explain the reasoning clearly and let you make the call. Sometimes your market knowledge trumps the data. What matters is that you understand the trade-off.

Let's talk about your ads

Book a consultation to walk through your current setup, discuss what's working and what's not, and explore whether fractional strategy or ongoing advisory is what you need.

Call 07410 907 104 Book a consultation