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When you need strategic input, not day-to-day management

Maybe your in-house team is solid but they need direction. Maybe you’ve got an agency running campaigns but you want an outside eye on performance. Maybe you’re stuck on a strategic question and need someone with 12 years of Google Ads to think it through with you. That’s advisory consulting.

Strategic advisory for businesses that think big

I work fractional with brands and teams across the UK, including Garstang and Lancashire. I’m not the daily grind consultant — I’m the one you bring in when you need strategic direction on audience segmentation, channel expansion, or fixing a broken sales funnel.

What advisory looks like

How it works

We start with a diagnostic call to understand what you’re trying to solve. From there, I’ll build a proposal — could be a one-off strategy session, a series of monthly advisories, or training. Pricing starts from £300/month for ongoing fractional work, or I’ll quote a specific engagement based on what you need.

Typical advisory engagement

  1. Diagnostic & problem definitionWhat’s working? What’s not? What’s the gap between where you are and where you want to be?
  2. Strategic recommendationBased on your numbers, margins, and market, here’s what we should do differently.
  3. Execution supportHelp your team (or your agency) implement, or check in periodically to ensure we’re on track.

Who this is for

Teams running Google Ads in-house who want strategic input. Brands with agencies who want an independent perspective. Businesses in Garstang, Preston, Manchester, or anywhere in the UK thinking about channel expansion or fixing underperforming campaigns.

Frequently asked questions

What's the difference between this and hiring a full-time agency?

We don’t manage your campaigns day-to-day. You (or your team, or your agency) keeps that work. I advise on strategy, validate direction, and help solve specific problems. Think of it as a fractional consultant, not a vendor.

Do you work with businesses in Garstang?

Yes. I work with clients across Lancashire, Lancashire, and all over the UK, remote-first. Location doesn’t matter for strategic consulting.

What does an hour of consulting cost?

For fractional ongoing advisory, we start from £300/month. For one-off consulting sessions or specific engagements, I’ll quote based on scope — we’ll talk on the phone to nail that down.

Can you train our internal team?

Yes. Whether it’s campaign structure, bid strategy, tracking, or audience targeting, I can run training sessions tailored to your team’s knowledge level.

Do you guarantee results?

I guarantee honest advice. I can’t guarantee Google Ads performance — no one can — but I can tell you what’s working, what isn’t, and what to change. Results depend on your market, your product, and execution.

How do we get started?

Book a consultation. We’ll talk about what you’re trying to solve and put together a proposal that fits your needs and budget.

Need a strategic advisor for your Google Ads?

Let's have a conversation about where you're stuck and how I can help. No obligation, no sales pitch.

Call 07410 907 104 Book a consultation