Fractional PPC advisory for businesses that already have someone managing ads. Strategy, audits, second opinions, and direct optimisation from £300/month.
Book a consultationYou have someone running your Google Ads. Maybe it’s an agency, maybe it’s in-house, maybe it’s a hybrid. They’re doing okay, but you’re not sure if they’re truly optimising or just managing spend. You want a second set of hands — a PPC consultant who comes in strategically, not full-time.
That’s me. I provide fractional advisory: strategy, account reviews, ongoing optimisation, and honest feedback. You keep your existing setup; I add expertise and accountability.
If your ads are performing well, I’ll say so. If there’s waste I can eliminate, I’ll show you. If your team is doing good work, I’ll acknowledge it. No padding, no inflated findings designed to justify fees. Just truth.
Fractional PPC is right when: your current account manager is stretched thin or junior-led; you want an outside expert checking your strategy; your spend is growing and you need specialist input; or you’re trying to pivot into a new market and need guidance. It’s not right when you need full-time day-to-day account management — then done-for-you is the answer.
Starting point is from £300/month for ongoing advisory and optimisation. That covers regular account reviews and strategic input. More intensive work — like a full audit plus training — gets quoted on a call based on scope. No hidden fees, no surprise hours. We agree upfront what you’re getting and what it costs.
Good teams won’t. I’m not there to replace them; I’m there to make them better and to keep them accountable. If they’re worried, they’re probably not optimising properly. Confident teams welcome a second opinion.
Absolutely. Whether you’re in-house, agency-led, or self-managed, fractional advisory works. I come in as a strategic partner, not a replacement.
Month-to-month. No lock-in. Some clients work with me for a few months to sort out strategy, then handle it themselves. Others stay on long-term. It depends on your needs and whether you’re seeing value.
Yes. I work UK-wide, remote. I’ve advised clients across Macclesfield, Wilmslow, Poynton, and the wider North West. Location is irrelevant for Google Ads consulting.
Minimal on your end. If we do monthly strategy calls, that’s 30–60 minutes a month. I handle the account review and optimisation independently. You just need to be available for decisions.
It happens, though rare. If your account is genuinely well-run, I’ll say so. In that case, fractional ongoing advisory might be lighter — maybe a quarterly call just to stay sharp. You’re not paying for problems that don’t exist.
Book a consultation. We'll talk about your current setup, your goals, and how fractional PPC advisory might fit your needs. No pitch. Just honest feedback.
Call 07410 907 104 Book a consultation