Book a Free Strategy Call →

See what's actually happening in your account

An audit is a health check — we dig into structure, tracking, spend patterns, keyword performance, and audience setup. No fluff. You get a clear picture of what’s working, what’s bleeding money, and what’s missing.

How the audit works

  1. Get access and contextYou give us access to your Google Ads account and a 10-minute call about your business, goals, and current results.
  2. Deep review2–3 weeks of detailed analysis. We pull data, spot patterns, and validate our findings.
  3. Deliver the reportWritten findings with priorities. What to fix now, what to watch, what’s working well.

What we look at

Account structure and campaign naming conventions. Keyword quality scores and negative keyword gaps. Audience setup and exclusion rules. Conversion tracking accuracy and missing data. Bid strategy and budget allocation. Ad copy freshness and extension performance. Seasonal patterns and competitive pressure. We spot structural inefficiencies, wasted impressions, and missed opportunities.

You'll find out

What happens after

You get the report and have full control over what to do next. Many clients use it as a roadmap to fix things themselves. Others book a consultation to get help prioritising. Some hire us to implement the fixes. No lock-in; no obligation. The audit is the audit. It’s independent, honest, and actionable.

Who needs this

Accounts running for 6+ months with unclear performance. Campaigns that feel expensive but you’re not sure why. Teams that want a third-party validation before hiring someone full-time. Ecommerce and trades businesses across Thornbury, Gloucestershire, and wider UK markets looking to validate or improve their current spend.

Frequently asked questions

How much does an audit cost?

Price depends on account complexity and size. I’ll quote on a call after learning about your business and current spend. No surprises.

How long does an audit take from start to report?

From initial call to report delivery, typically 2–3 weeks. We’ll give you a timeline upfront.

Can you audit an account run by another agency in Gloucestershire or beyond?

Yes. I provide independent third-party audits regardless of who’s currently managing the account. It’s an objective look at performance.

Do you look at Google Analytics and conversion tracking?

Yes. Broken tracking is a common finding. We’ll review your GA setup, conversion tags, and data flow to spot gaps.

What if the audit says we're doing fine?

We’ll tell you that honestly. Sometimes an account is well-run and you should keep going. No commission-driven upsell.

Are the recommendations something I can implement ourselves?

Yes. The report includes prioritised recommendations. Some are DIY-friendly; others need technical setup. We’ll flag which is which.

Request a PPC audit

Get a clear picture of your account health, wasted spend, and opportunities. Fixed scope, clear deliverables, no obligation.

Call 07410 907 104 Request a PPC audit