Google Ads Audit for Filton Businesses

What a PPC audit actually finds

Most accounts have money leaking. Keyword mismatches, bad quality scores, untracked conversions, duplicate creatives, ignored search terms. You might feel like something’s off, but you don’t know what.

A good audit traces the leaks. I dive into your account setup, match your strategy to your actual business, and surface the gaps. Then you decide what to do.

I’ve been doing this for 12 years — £2M+ managed directly — and audits are where I see the problem most clearly before anything else.

What I audit

• Campaign structure — Are your campaigns built around the right business logic?
• Keywords and match types — Are you attracting the right search intent, or overpaying for noise?
• Quality scores and CTR — Where is relevance breaking down?
• Conversion tracking — Are you measuring the right actions? Are there blind spots?
• Bid strategy and spend pacing — Are you on the right lever for your goal? Is budget being wasted?
• Ad copy and landing pages — Do they match the search intent? Is there a mismatch dragging performance?

The audit process

1. Access and reviewYou give me read access to your Google Ads account. I spend 4–6 hours reviewing structure, performance, and data.
2. Analysis and findingsI identify the gaps, quantify the impact, and prioritise fixes by ROI.
3. Report and callYou get a written report with findings, a recorded walkthrough, and a call to discuss next steps.

When to audit your account

Audit if: you’ve been running ads for 6+ months and haven’t reviewed structure; your ROAS has dropped and you can’t figure out why; you hired someone new and want to validate their strategy; or you’re thinking about scaling spend but want to de-risk it first.

I’m based in the UK and have audited accounts in Filton, Gwent, Bristol, and across the region. Remote means I can work with anyone.