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What a Real PPC Audit Uncovers

Most Google Ads accounts bleed waste. Bids set too high. Tracking not firing. Keywords triggering irrelevant queries. Ads running to the wrong landing pages. Audience settings missing. You’re paying for it but you don’t see it.

A proper audit finds the leaks. We quantify what’s broken, show you the cost, and tell you how to fix it. Then you decide what to do.

Burton Latimer CPC Reality Check

Because of London proximity, your cost-per-click is high. That means inefficiencies cost more per impression. A badly structured campaign burns through budget faster. An audit here isn’t optional — it’s a financial necessity.

What Gets Audited

The Audit Process

  1. Scope callTell us about your business, goals, and what’s puzzling you. We define the audit scope.
  2. Deep diveWe pull all your data, analyse campaigns, search terms, tracking, and performance. Takes a week or two depending on account size.
  3. Written reportFindings, quantified costs, and clear recommendations prioritised by impact. No jargon, just facts.
  4. Debrief callWe walk you through the report, answer questions, and explain how to prioritise fixes.

Fixed Scope, No Surprises

I quote the audit upfront. Call to tell us your account size, and we give you a price and timeline. No moving targets. No hidden follow-up fees. When it’s done, it’s done.

No Obligation to Hire

This audit isn’t a sales tool. You get the report. You decide what to do. Hire us to implement, DIY it with your team, or do nothing — it’s your call. We’re confident that once you see the gaps, you’ll make the right choice for your business.

Other PPC help in Burton Latimer

PPC Agency in Burton LatimerPPC Consultant in Burton Latimer

Nearby areas I cover

KetteringCorbyCottinghamNorthamptonOlneyUppingham

Regional coverage

PPC Audit across Bedfordshire

Frequently asked questions

What does an audit cost?

Price depends on account size and complexity. Call us, tell us about your account, and I quote. No payment until you’ve seen the scope and agreed.

How long does an audit take?

Typically 7–14 days from start to finish. I deliver the written report first, then debrief with you. Size of the account affects timeline.

Do you guarantee we'll find waste?

Almost every account has something. Sometimes it’s small. Sometimes it’s huge. We tell you honestly what we find. If your account is genuinely well-managed, we’ll say that too — but we’ll still spot optimisation opportunities.

Will you audit an agency's work?

Yes. If you’re with an agency and want a second opinion before renewing, I’ll audit. We stay objective and factual.

What if we work with you after?

If you hire us to implement or manage the account, we’ll credit part of the audit cost against our management fee. It’s not free, but we don’t double-charge.

Do audits cover Performance Max and Shopping?

Yes. Performance Max, Shopping, Search — whatever you’re running. I audit the full account.

Find out where your budget is going

Request a PPC audit. Tell us about your account, and I'll quote a comprehensive review with clear recommendations. Fixed scope, no surprises.

Call 07410 907 104 Request a PPC audit

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