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When you need a second opinion

Your in-house person or freelancer is trying, but you’re not sure if the account is truly optimised. Or you’ve hit a plateau and need fresh eyes. That’s where I come in: senior strategic review without replacing anyone or signing a long contract.

I specialise in gaps—tracking leaks, structural inefficiencies, bid strategies that aren’t matching your goals, creative angles the team hasn’t tested.

What fractional PPC strategy covers

No politics, just facts

I’ll tell you if your current setup is solid. Honest feedback means sometimes the answer is ‘keep doing what you’re doing’ or ‘hire a better person.’ I don’t need the money enough to pretend your ads are broken.

How it works

We agree on a monthly retainer—from £300/month, depending on scope and frequency. Quarterly strategy calls, ad hoc email/Slack reviews, direct access to me when you spot something weird. You keep control; I’m the smart voice in the room.

Getting started

  1. Initial auditYou share account access (read-only is fine). I review structure, performance, tracking, and creative over a week.
  2. Recommendation callWe walk through findings, priorities, and a rough roadmap. You decide what to implement.
  3. Ongoing supportMonthly or quarterly touchpoints, depending on your needs. Reachable for questions and urgent strategy calls.

Frequently asked questions

Do you work with people in Haxby and the surrounding North Yorkshire area?

Absolutely. I work with UK businesses remotely across all regions, including Haxby, York, Tadcaster, and beyond. Niches I know well: ecommerce and home services/trades.

Will this conflict with my current agency or in-house person?

No. I’m advisory—they stay in control. In fact, a good PPC lead will welcome a senior second opinion. If they don’t, that’s a yellow flag.

What if I only need help occasionally, not monthly?

We can structure it that way. Offer a call rate, or we can agree on a quarterly review cycle. Price that on a call.

How much does fractional PPC strategy cost?

From £300/month for light monthly check-ins; higher depending on scope (depth of audits, call frequency, access model). Quote on a call after I understand your setup.

Can you do a one-off audit instead of ongoing?

Yes—that’s the audit service. See the audit page for details. This is for ongoing strategic partnership.

How do you stay current with Google Ads?

Google Partner certification, Microsoft Ads certified, active across two dozen accounts in real time. Spend all day in Ads, so you don’t have to.

Book a fractional PPC consultation

Tell me about your account, your current person or agency, and where you feel stuck. I'll outline what a fractional partnership could look like and answer questions—no obligation.

Call 07410 907 104 Book a consultation