Fractional advisory, one-off audits, or a second opinion on your Google Ads strategy. Call a senior consultant with 12 years in, not a junior account manager.
Book a consultationYou might already have a Google Ads manager—in-house, from an agency, or freelance—but something feels off. Your ROAS is flat. You’re unsure if the strategy is sound. You want a second opinion before you spend more. Or you want fractional strategy-only help alongside your existing operator. That’s where I come in: as a senior advisor, not a replacement (unless you want one).
I advise. I don’t own the account. You or your manager make the changes. This works best if your current operator is willing to learn; if they’re defensive or closed, you may need a full takeover instead.
An ecommerce brand running £8,000/month in ads but missing keyword layering and audience signals—I show them how to restructure for cleaner targeting and better bid control. A home services business running non-local traffic—I show them how to tighten location, search intent, and negatives. A D2C founder drowning in ad spend waste—I find the leaks and rebuild the funnel. Same expertise, different engagement model.
Fractional advisory typically starts around £300/month for light strategy input, but depends on scope. For quarterly deep dives, one-off audits, or strategy retainers, I quote on the call—usually a few hundred quid per month, or a one-time project fee for a specific ask.
Absolutely. I’m often brought in as a second opinion or to coach your team on strategy. Some agencies welcome it; some don’t. That’s your call.
Yes, and across the UK and beyond. The strategy principles are the same whether you’re in Ipswich, Suffolk, or London. Location doesn’t change how Google Ads works.
That’s fine. Single audit, then we’re done. I’ll give you a written report and recommendations. You decide what to action.
Initial call is 30 minutes. A full audit is typically 2–3 hours of my time, plus a report. For fractional work, we agree on weekly or monthly hours.
Yes. If your current setup isn’t working and you decide to move, I can help you transition, export data, and rebuild campaigns elsewhere.
12 years in Google Ads, £2M+ spend managed directly, Google Partner certified. I’ve done full account builds, audits, and fractional advisory across ecommerce, D2C, and home services.
Let's talk about what's happening with your ads, whether the strategy is sound, and what fractional or advisory help might look like. No pressure—just a straightforward conversation.
Call 07410 907 104 Book a consultation