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What a PPC Consultant Does

You’ve got ads running. Someone’s managing them — maybe in-house, maybe another agency. You’re wondering if you’re on the right track, whether you’re leaving money on the table, or if there’s a better way forward. That’s where a consultant comes in.

I work with Manningtree and wider Suffolk businesses as a second opinion, a fractional lead, or a strategic advisor. I help you understand what’s working, spot the gaps, and decide whether to rebuild, optimise or move on entirely.

The Honest Diagnosis

Most PPC accounts have waste. Some have excellent foundations and just need tweaking. A few are genuinely broken. I’ll tell you which yours is, no sales pitch, no pressure to hire me if you don’t need it.

How Fractional PPC Works

  1. Review Your SituationYou show me your campaigns, data, and goals. I audit for gaps, waste, and opportunity.
  2. Strategic RecommendationsI give you a clear roadmap: what to fix first, what to test, what to stop doing.
  3. Hands-On Implementation (Optional)If you want me to roll up my sleeves and actually run the campaigns, we discuss scope and pricing.
  4. Ongoing Check-InsMonthly or quarterly reviews to track progress and adjust strategy as needed.

When You Need a PPC Consultant

Pricing

Fractional PPC advisory starts from £300 per month depending on scope. That’s the anchor — the actual cost depends on what you need. Some clients need 5 hours a month of strategic input. Others need daily hands-on work. We’ll discuss your situation and agree on a rate that works for you both.

Frequently asked questions

I'm in Manningtree — do you serve local businesses?

Yes. I work remotely across the UK, so I manage accounts for Manningtree, Brightlingsea, Walton-on-the-Naze and across Suffolk. The PPC strategy is the same regardless of location; what matters is your audience and your ad spend.

What if I'm not ready to switch agencies?

That’s fine. Fractional consulting works well if your current agency is handling day-to-day but you want senior oversight or a second opinion. Many clients use me as a strategic advisor while keeping their existing setup.

How much does a PPC consultation typically cost?

A one-off consultation call is usually £300–£500 depending on depth. Ongoing fractional advisory starts from £300 per month but varies based on scope and hours. Book a call to discuss what you actually need.

Can you audit my current Google Ads account?

Yes. That’s a fixed diagnostic service — I’ll review your structure, targeting, creative, tracking and conversion setup, then give you a clear report on what’s working and what isn’t. Book a consultation to discuss scope.

What's your experience with our industry?

I’ve worked across ecommerce, D2C, and home services — two niches where PPC is most effective. If your industry is different, we can discuss fit on a call. After 12 years and £2M+ in managed spend, I’ve seen most variations.

Get a Clear PPC Strategy

Book a consultation. We'll discuss your current situation, what's working and what's not, and what you actually need from a consultant.

Call 07410 907 104 Book a consultation