PPC Consultant for Pontefract Businesses

When You Need A Second Opinion (Not A New Agency)

You’ve got someone running your Google Ads — maybe it’s in-house, maybe it’s a junior from an agency, maybe it’s an AI tool. But you’re not sure if you’re leaving money on the table. Something feels off, or it’s not quite what you hoped.

That’s where advisory comes in. Not a full takeover — just senior strategic input to fix what’s broken, unlock what’s hidden, or confirm you’re on the right track.

Advisory Typically Covers

• Account review — structure, targeting, bid strategy, and whether they’re optimizing for the right thing
• Messaging strategy — are your ads speaking to the right person at the right moment?
• Audience & keyword gaps — what’s missing, what’s wasted, what needs testing
• Tracking & data — is your conversion attribution actually real?
• Growth levers — where is the next 20–30% growth hiding?

How Advisory Works

We set a cadence — monthly check-ins, quarterly deep dives, or whenever you need input. Each session is strategic: we look at data, talk through challenges, decide what to test, and you (or your team) execute.

I bring 12 years of direct Google Ads management and work with a sister agency that’s managed £20M+ at scale. But I’m not here to impose a playbook — I’m here to solve the specific problem your business is facing.

How We Start

1. Consultation callWhat’s working, what isn’t, and what you want to fix or explore. Honest read on what’s possible.
2. Account auditI review what’s currently running — targeting, copy, structure, performance — and create a simple findings doc.
3. Strategic roadmapHere are the priorities, the quick wins, and the bigger levers. We align on what to focus on first.
4. Ongoing advisoryMonthly or quarterly check-ins (your choice), plus Slack/email for questions in between. You implement; I guide.