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Most Google Ads accounts leak money — here's how to find it

You’re spending money on Google Ads. Are you sure it’s being spent well? Most accounts I audit have at least one of these issues: keywords grouped so poorly they compete with each other, conversion tracking that’s broken or incomplete, bid strategy that doesn’t match your margins, search terms bringing in irrelevant clicks, or landing pages misaligned with ad copy.

The only way to know is an audit — someone with fresh eyes reviewing your account structure, your search term reports, and your conversion data. That’s what I do.

What the audit covers

Sandhurst CPCs are high — audit before they get higher

High Google Ads competition in Berkshire and the London commuter belt means inefficiency is expensive. An audit catches waste that’s hard to spot when you’re in the account day-to-day.

What you get

A detailed report: what I found, where the waste is, what’s tracking well, and specific recommendations. Each recommendation includes why it matters and the likely impact. The report is yours to act on — you can implement changes yourself, take it to another agency, or hire me to handle the fixes. No pressure. Audit is a standalone service.

How the audit works

  1. Access & reviewYou give me read-only access to your Google Ads account. I spend time in there reviewing campaigns, keywords, search terms, conversions, and settings.
  2. Analysis & reportI write a report covering structure, waste, tracking, performance, and recommendations for improvement. Clear, actionable, no jargon.
  3. Delivery & discussionI send the report and we schedule a call to walk through findings. You can ask questions, and we discuss priority fixes.

Audit pricing

Quote based on account size and complexity. Typical audits are fixed-scope — agreed upfront. Email or call for a detailed quote.

Frequently asked questions

What does 'fixed scope' mean for an audit?

It means we agree upfront on exactly what I’m reviewing and what the deliverable is — a report with findings and recommendations. No scope creep, no surprise hours added.

Do I have to hire you after the audit?

No. The audit is standalone. If you want to implement recommendations yourself or take the report to another agency, that’s fine. I’ll give you honest insight either way.

How does audit work for a Sandhurst local business?

Same process. Whether you’re local-only or regional, I review how your campaigns are structured for your actual customer geography, local intent, and competitive landscape in Berkshire.

Can you audit an account from another agency?

Yes. Read-only access is all I need. I’ll give you an honest assessment of whether the current setup is working or if changes would help.

How long does the audit take?

Depends on account size. A small account might take a few days of analysis. A large one with multiple campaigns could take a week or more. I’ll give you a timeline upfront.

Is this right for my business if I'm just starting with Google Ads?

Not usually. Audits are best for accounts already running. If you’re brand new to Google Ads, a strategy call or fractional management makes more sense. But if you’ve been running ads for a few months and want to know if you’re on the right track, audit is perfect.

Get a straight diagnosis of your Google Ads

Request an audit. Tell me about your account, I'll scope it, and I'll give you a fixed-price quote. After the audit, the choice is yours — implement, move on, or work with me on fixes.

Call 07410 907 104 Request a PPC audit